Empire Today Launches Innovative Home Flooring Campaign
Empire Today Unveils New Advertising Campaign
Empire Today, LLC, a prominent leader in direct-to-consumer flooring solutions, has recently launched its groundbreaking advertising campaign called Better at Home™. This initiative emphasizes the exceptional in-home shopping experience known as Empire's Home Floor Advantage™. The campaign comes after extensive research focused on consumer needs and preferences in purchasing flooring, paving the way for a more customer-centric approach.
Introducing Empire's Home Floor Advantage™
The Home Floor Advantage™ is designed to enhance every aspect of the homeowner's flooring journey. It starts with an expert from Empire Today visiting clients in their homes, offering personalized assistance throughout the purchasing process. This includes a comprehensive consultation that presents a curated selection of flooring samples tailored to the specific needs of the customer, whether it be lighting, decor, or lifestyle choices.
This innovative service guarantees an all-inclusive pricing estimate, ensuring no hidden fees and making the process entirely transparent for the consumer. Empire Today simplifies the installation phase by offering scheduling as early as the next day or a date that matches the customer's schedule. This approach allows homeowners to enjoy new flooring with peace of mind, knowing they made the right choice without ever having to step outside their door.
Transforming the Flooring Experience
Brian Hutto, the Chief Executive Officer of Empire Today, expresses the company's dedication to enhancing the customer experience. "We want to put the joy back into transforming your home," he stated. The company's flooring experts not only bring a wealth of knowledge but also a variety of samples directly to the homeowner. With upfront pricing and support throughout the installation process, Empire Today ensures a smooth and enjoyable journey for its customers.
Advertising Campaign Highlights Home Shopping Benefits
The Better at Home™ campaign showcases the numerous advantages of shopping for flooring from the comfort of one’s own home. The advertisements focus on the convenience and expertise that Empire Today provides, promoting a refreshing perspective on how home improvement projects should be conducted.
Additionally, the campaign features a modernized version of Empire's iconic 800-588-2300 jingle, which will be seen across various platforms, including television, digital, and social media outlets nationwide. This fresh approach aims to bring renewed energy to the Empire Today experience while honoring the brand's rich history.
Commitment to Quality and Service
Empire Today has been a leading provider of installed home improvements and furnishings for over six decades, known widely for its famous jingle, 800-588-2300. The company serves both residential and business clients, offering a vast array of products including carpet, hardwood, laminate, tile, and vinyl flooring. With over 3 million satisfied customers, Empire Today is committed to delivering high-quality products, exceptional service, and the convenience of in-home consultation.
Empire Today operates in over 70 major metropolitan areas, showcasing a commitment to customer satisfaction that sets it apart from competitors. By continuously evolving to meet consumer needs, Empire Today remains at the forefront of the flooring industry.
Frequently Asked Questions
What is the Home Floor Advantage™?
The Home Floor Advantage™ is an in-home shopping experience where an expert from Empire Today assists customers in selecting flooring that fits their personal style and home environment.
How does the pricing work?
Empire Today offers all-inclusive pricing estimates with no hidden fees. The estimate includes everything necessary for the flooring project, providing transparency for customers.
What can customers expect during the consultation?
During the consultation, Empire Today’s expert provides personalized guidance, a selection of flooring samples, and an all-inclusive pricing estimate tailored to the customer's needs.
When can flooring installation take place?
Installation can often be scheduled as early as the next day for in-stock styles, or on a date that suits the customer’s schedule.
How long has Empire Today been in business?
Empire Today has been providing installed home improvements and furnishings for over 65 years, solidifying its reputation in the flooring industry.
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