Emerging Identity Security Challenges Highlighted at Black Hat 2025

Identifying Security Gaps in a Fast-Paced AI Landscape
At the recent Black Hat 2025 cybersecurity conference, a revealing survey by Keeper Security, a renowned name in cyber protection, has shed light on critical challenges faced by security teams in safeguarding identities, privileged access, and credentials. The findings highlight a growing concern as organizations struggle to keep pace with evolving threats in the digital age, particularly those driven by artificial intelligence.
Understanding the Implementation Challenges
Among 110 cybersecurity professionals surveyed, it was alarming to find that only 27.3% reported effective implementation of zero trust, despite it being a primary focus for many organizations. A notable portion reported significant gaps in their security strategy, citing complexities, integration hurdles, budget limitations, and insufficient executive support as key factors. The urgency in addressing identity security is clear, yet the execution remains lacking.
Major Roadblocks in Zero Trust Deployments
Respondents identified several obstacles that hinder the deployment of zero trust initiatives:
- Deployment complexity – 30%
- Integration issues with existing systems – 27.3%
- Insufficient support from leadership – 20%
This highlights a critical challenge where organizations not only need to prioritize their security posture but also find practical avenues to implement robust strategies.
Rising Threats and Lack of Confidence
As attackers are becoming more adept and automated, identity-based threats are on the rise. Participants in the survey flagged phishing, social engineering, and deepfakes as key threats over the next year and a half. Despite awareness of these dangers, only 16.4% reported feeling fully equipped to defend against AI-driven identity attacks.
Addressing Privileged Access Gaps
The survey findings also pinpoint significant deficiencies in privileged access management. Key missteps were identified by security leaders:
- Lack of multi-factor authentication enforcement – 40%
- Failure to revoke unnecessary access rights – 33.6%
- No PAM solution in use – 32.7%
These issues further complicate the enforcement of least-privilege access within modern IT environments that are increasingly hybrid and multi-cloud.
Innovation in Privileged Access Management
Traditional privileged access management tools can often be expensive and burdensome to deploy and manage. KeeperPAM, the modern PAM solution offered by Keeper Security, seeks to tackle these challenges with a cloud-native, zero-trust architecture, streamlining the privileged access security landscape. The platform seamlessly integrates password, secret, connection, and session management into a user-friendly interface, allowing security teams to automate credential rotations, monitor privileged actions closely, and mitigate risks effectively.
The Gap Between Awareness and Execution
The data collected highlights a striking disparity between awareness of the needs for effective security measures and the actual implementation within organizations. While there is a consensus among security leaders about the necessity of zero trust and stronger identity protection, many are held back by fragmented tools, time constraints, and lack of executive endorsement.
“Organizations need solutions that are both efficient and practical for deployment in the current distributed IT settings,” remarked Darren Guccione, CEO and Co-founder of Keeper Security. “There's alignment on the need for improved identity protection, yet many are hampered by inadequate resources, including tools and support.”
To bridge this critical gap, Keeper Security is actively working to enable organizations to adopt zero trust frameworks and enforce least-privilege access, thereby fortifying defenses against contemporary identity-based threats. The unified PAM platform offers robust visibility, automation, and control essential to navigate today’s dynamic cybersecurity landscape.
Frequently Asked Questions
What were the key findings of the Keeper Security survey?
The survey revealed challenges in implementing zero trust and significant gaps in privileged access management, highlighting the urgency of effective identity security.
How has AI impacted identity security according to the survey?
AI-driven threats, particularly phishing and deepfakes, were cited as escalating risks, with many security pros expressing uncertainty in their defensive capabilities.
What challenges do organizations face in adopting zero trust?
Organizations struggle with deployment complexity, integration issues with legacy systems, and lack of leadership support, hindering their zero trust initiatives.
Why are traditional PAM tools seen as problematic?
Traditional PAM tools can be costly, complicated to deploy, and challenging to maintain, often leading organizations to seek more efficient alternatives like KeeperPAM.
What solutions does Keeper Security provide?
Keeper Security offers a cloud-native, zero-trust PAM solution that simplifies privileged access management and enhances security operations for organizations globally.
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