Embraer's Strategic Focus on Mexican Defense Aircraft Market
Embraer Eyes Mexico for Defense Aircraft Sales
Brazilian planemaker Embraer is setting its sights on Mexico as a significant market for its defense aircraft, including the Super Tucano and C-390. The company's CEO, Francisco Gomes Neto, highlighted the strategic importance of this endeavor during a recent visit to Mexico City. This move reflects Embraer's renewed focus on expanding its presence in key international markets.
Meeting with Government Officials
Diving deeper into its plans, Gomes Neto revealed that Embraer is currently engaged in active discussions with officials from the Mexican government. Central to these discussions is the demonstration of the C-390 multi-mission aircraft, which has been brought to Mexico for trials. This aircraft is designed to compete with others in the market, such as Lockheed's C-130, and represents a critical component of Embraer's strategy.
The Potential of the C-390
The C-390 boasts advanced capabilities suited for various missions, making it an attractive option for Mexico. Gomes Neto expressed confidence in the aircraft's potential, stating, "We believe it can be a great solution for Mexico." However, specific sales targets for the C-390 or the Super Tucano have yet to be disclosed, indicating ongoing negotiations.
Focus on Super Tucano and Business Jets
In addition to defense operations, Embraer is also looking to strengthen its position in the business jet market within Mexico. The company is optimistic about expanding its business jet sales, motivated by Mexico’s ranking as the world’s third-largest market for such aircraft. Gomes Neto shared his expectations, anticipating an 11% growth in Embraer's fleet in Mexico over the next two years.
Recent Developments and Orders
Earlier this year, Embraer secured a notable order for 20 E2 jetliners, valued at $750 million, from Mexico's military-run commercial airline, Mexicana. Despite some concerns regarding the stability of this deal, Gomes Neto remains committed, emphasizing that the company is collaborating closely with Mexicana to ensure the success of this operation.
Positive Outlook for Collaboration
Further solidifying its position, Gomes Neto mentioned that Mexico's Foreign Minister, Alicia Barcena, had expressed optimism regarding the future of Mexicana during a previous meeting in Brazil. He added, "Embraer is looking for a win-win situation in doing business with Mexico," showcasing a commitment to fostering a strong partnership with the country.
With ongoing discussions and demonstrations set to continue, Embraer is poised to enhance its influence in Mexico’s aerospace sector. The company's focus on diverse aircraft offerings, from the Super Tucano to its business jets, illustrates its dedication to meeting the evolving needs of the Mexican market while striving for mutual growth.
Frequently Asked Questions
What aircraft models is Embraer promoting in Mexico?
Embraer is promoting its Super Tucano and C-390 defense aircraft in the Mexican market.
What is the projected growth for Embraer in Mexico?
Embraer expects to grow its fleet in Mexico by 11% over the next two years.
Who is the CEO of Embraer?
The CEO of Embraer is Francisco Gomes Neto.
What recent order did Embraer secure in Mexico?
Embraer secured a $750 million order for 20 E2 jetliners from Mexicana.
What is the significance of the C-390 for Embraer?
The C-390 is positioned as a multi-mission aircraft that competes with existing models like Lockheed's C-130, showcasing Embraer's capabilities in defense aviation.
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