ElementalTV Unveils 1Audience: Revolutionizing CTV Advertising
ElementalTV Launches Revolutionary 1Audience
ElementalTV, a pioneer in CTV advertising technology, has launched 1Audience, an innovative platform that transforms how audiences are accessed for programmatic buying. This AI-driven solution allows publishers to connect directly with advertisers, streamlining audience-based purchasing of CTV ads.
Fremantle Joins the Initiative
In a strategic partnership, Fremantle becomes the first publisher to utilize 1Audience. This collaboration enables Fremantle to make its extensive CTV content library available directly to advertisers, allowing for advanced audience targeting and greater supply chain efficiency.
What 1Audience Brings to the Table
1Audience empowers publishers by allowing them to sell their audiences directly, enhancing transparency and precision in targeting. The platform uses AI-driven Smart Curation, analyzing a multitude of data points from publisher traffic and matching this data to an identity graph. This enables real-time audience segmentation, combining demographic, behavioral, and contextual insights to create custom, data-activated Programmatic Marketplaces (PMPs).
CEO Insights
Omer Latif, CEO of ElementalTV, emphasizes that with 76% of CTV advertisers focusing on audience-driven buying, 1Audience equips publishers with an effective tool to meet this rising demand. The platform supports an improved framework for buying and selling CTV space, offering greater precision in targeting and allowing full control over inventory.
Access to Iconic Titles
With 1Audience, advertisers gain access to Fremantle's renowned library featuring popular shows such as America's Got Talent, The Price is Right, and Family Feud, which collectively reach over 100 million households. The direct-to-publisher model facilitates better optimization of the supply path, enhancing brand safety and fostering more cost-effective advertising campaigns.
Innovation and Efficiency
Matt Katrosar, Fremantle's Senior Vice President of Global Advertising Sales & Strategy, notes that the launch of 1Audience will allow them to efficiently bring their content library into the programmatic marketplace. This direct access not only enhances the advertising experience but also helps establish a compelling link between content and audiences through AI-powered audience curation.
Transforming CTV Advertising
The introduction of 1Audience underscores ElementalTV's commitment to creating innovative solutions in the CTV advertising space. By seamlessly integrating advanced AI insights with programmatic delivery, the platform enables publishers to enhance the value of their inventory while providing advertisers a direct line to premium, data-informed audiences.
About ElementalTV
Founded in 2020 and headquartered in California, ElementalTV is reshaping the CTV advertising landscape with cutting-edge technology designed for publishers. Their innovative approach allows publishers to unlock full inventory potential through direct audience curation and transparent programmatic transactions. ElementalTV is dedicated to empowering publishers, maximizing revenue, and enabling targeted, data-enhanced advertising experiences.
About Fremantle
As a global leader in creating, producing, and distributing popular content, Fremantle supports a broad range of genres across its operations. With a focus on amplifying local narratives on a global scale, the company produces major entertainment formats, international dramas, acclaimed films, and high-quality documentaries. This includes notable productions that have captivated audiences worldwide.
Frequently Asked Questions
What is 1Audience by ElementalTV?
1Audience is a newly launched AI-powered platform that allows publishers to sell their audiences directly, streamlining programmatic advertising in CTV.
Who is the first publisher to join 1Audience?
Fremantle is the first publisher to leverage the 1Audience platform, making its vast CTV content library accessible to advertisers.
How does 1Audience benefit advertisers?
The platform provides advertisers direct access to high-value audiences while ensuring enhanced transparency, brand safety, and efficiency in their campaigns.
What types of content are available on 1Audience?
Advertisers can access a wide range of iconic titles through Fremantle on 1Audience, including popular shows like America's Got Talent and Family Feud.
How is AI used within 1Audience?
1Audience utilizes AI-driven Smart Curation to analyze data points for real-time audience segmentation, enhancing targeting capabilities for advertisers.
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