EICMA 2024: Celebrating 110 Years of Two-Wheeled Innovation
EICMA 2024: A Historic Celebration of Two-Wheelers
With excitement building once again, the 81st edition of the International Two-Wheeler Exhibition is set to take place from November 5 to 10 at Fiera Milano-Rho. Known for its vibrant atmosphere, this year celebrates a remarkable milestone—110 years of EICMA, the world's longest-running motorcycle event.
A Look at the Upcoming Exhibition
This year promises a grand experience with ten pavilions showcasing an impressive 770 exhibitors and more than 2100 brands from 45 different countries. Covering over 330 thousand square meters, this edition sets a new record for size and participation. Attendees can look forward to numerous world premieres, thrilling shows, competitions, and engaging activities that honor the rich heritage of motorcycling.
Key Features of EICMA 2024
The exhibition will not only bring together major manufacturers but also feature motorsport champions, gaming experiences, an exhibition of historic motorcycles, and a focus on safety in the two-wheeled world. EICMA is committed to pushing boundaries, showcasing the latest innovations while honoring the past.
A Press Conference with Industry Leaders
Recently, at the prestigious ADI Design Museum, EICMA's President Pietro Meda and CEO Paolo Magri met with press members and industry legends like Giacomo Agostini and Nico Cereghini. They highlighted the significance of EICMA’s history and its continual evolution within the industry.
Celebrating a 110-Year Legacy
Pietro Meda articulated this year’s theme, which blends a celebration of the exhibition's storied history with its pivotal role in shaping the future of the motorcycle industry. He emphasized the dedication of participating companies, audiences, and the overall enthusiasm that makes EICMA a benchmark event in the industry.
Participation and Growth Trends
Paolo Magri pointed out the impressive growth of the event, mentioning that 26 percent of exhibitors will be newcomers to EICMA. Additionally, 70 percent are international companies, reflecting the global interest in two-wheeler innovations. The exhibition space is expanding, courtesy of the increased participation, with two more pavilions compared to last year and four additional pavilions since 2022.
What to Expect at EICMA 2024
The excitement will commence with an exclusive press day on November 5, followed by a media and industry professionals' day on November 6. From November 7 to 10, the exhibition will open for the general public, eager to witness the latest trends and products from the two-wheeler world. There will be countless opportunities for enthusiasts and industry professionals to connect, learn, and celebrate the spirit of motorcycling.
Frequently Asked Questions
What is EICMA?
EICMA, or the International Motorcycle Exhibition, is a premier event showcasing innovations and trends in the motorcycle and two-wheeler industry.
Where will EICMA 2024 be held?
The 81st edition of EICMA will take place at Fiera Milano-Rho.
When will EICMA 2024 take place?
The event is scheduled from November 5 to 10, 2024, with press days on the first two days and public access from November 7 onwards.
Who are exhibitors at EICMA?
EICMA features a wide range of exhibitors, including major motorcycle manufacturers and new entrants to the industry.
What can visitors expect at EICMA?
Visitors can look forward to world premieres, entertainment, competitions, and a wealth of information on the latest motorcycle innovations and safety features.
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