Edible Garden Launches VitaminWhey.com E-Commerce Site
Introducing Edible Garden’s Vitamin Whey line of whey and plant protein powders
Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a pioneer in controlled environment agriculture (CEA) and a provider of locally grown, organic, and sustainable produce, has announced the launch of its new e-commerce site, VitaminWhey.com. This platform will feature the Company’s Vitamin Whey line of whey and plant protein powders, available under the Vitamin Whey and Vitamin Way brands.
Jim Kras, the CEO of Edible Garden, expressed his enthusiasm, stating, "We are thrilled to unveil our new Vitamin Whey e-commerce site, which represents a major milestone for our brands. This platform allows us to directly offer our advanced whey and plant protein powders—formulated to aid muscle recovery, deliver daily vitamins and minerals, and promote overall well-being, all while tasting exceptional—to customers nationwide. Vitamin Whey, with its unique multi-vitamin, high whey protein, and amino acid complex formulas, provides remarkable supplementation and recovery benefits at a competitive price. We believe that the Vitamin Whey and Vitamin Way product lines will further bolster Edible Garden’s reputation as a ‘Flavor Maker’ as we continue to innovate and develop exciting flavors in collaboration with our partner, Nutracom. With a proven track record at major retailers, we are confident that launching our e-commerce site will accelerate brand growth among consumers, helping us achieve our goal of providing the highest-quality, most flavorful alternative proteins available.”
The Company is committed to enhancing its e-commerce platform, with strong media support playing a key role in its strategy to expand the Vitamin Whey product line and reinforce the Edible Garden brand. Customers can now explore and purchase all of our innovative Vitamin Whey protein powder flavors, including French Vanilla, Chocolate Dream, Luscious Strawberry, Cookies N' Cream, Ice Cream Cake, and Orange Creamsicle, along with our Vitamin Way Chocolate and Creamy Vanilla organic protein powders. We are confident that our online platform will allow a wider audience to access our Vitamin Whey and Vitamin Way brands, driving growth and broadening the reach of these product lines.
ABOUT EDIBLE GARDEN
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), providing locally grown, organic, and sustainable produce and products through Zero-Waste Inspired next-generation farming techniques. Available in over 5,000 stores across the U.S., Edible Garden is transforming the CEA and sustainability technology landscape with its safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and self-watering in-store displays. The Company operates state-of-the-art greenhouses and processing facilities and collaborates with a network of contract growers strategically located near major U.S. markets. Its proprietary GreenThumb 2.0 patented software optimizes growth in both vertical and traditional greenhouses while aiming to minimize pollution-generating food miles. The patented self-watering display enhances plant shelf life and improves the in-store plant display experience. Additionally, Edible Garden develops ingredients and proteins, offering a range of plant and whey protein powders under the Vitamin Way and Vitamin Whey brands, as well as sustainable food flavoring products like Pulp gourmet sauces and chili-based items.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
Frequently Asked Questions
What products are available on the new e-commerce site?
The site features a variety of flavors of Vitamin Whey protein powders including French Vanilla, Chocolate Dream, and others.
What is the purpose of the Vitamin Whey e-commerce launch?
The launch allows direct access for consumers to purchase high-quality protein powders while enhancing Edible Garden's brand presence.
How does Edible Garden ensure sustainability?
Edible Garden employs Zero-Waste Inspired farming practices and sustainable packaging to maintain environmental standards.
Where can Edible Garden products be found?
Edible Garden products are available in over 5,000 stores across the United States.
What benefits do Vitamin Whey products offer?
Vitamin Whey products support muscle recovery, provide essential vitamins, and are designed for overall well-being while maintaining exceptional taste.
