Dynata Unveils QualityScore Enhancements and Integration
QualityScore Introduces New Features and Wider Access
Dynata, a leader in the first-party insights sector, has announced a significant enhancement to its data quality solution, QualityScore. Previously accessible only through Dynata’s survey programming, it is now available to users of diverse third-party tools. This expansion means more users can benefit from QualityScore's advanced features, including its integration with the Press Ganey Forsta HX platform.
Understanding QualityScore's Role in Data Integrity
Introduced in 2020, QualityScore represents Dynata's dedication to ensuring data integrity. It meticulously assesses over 175 respondent behaviors to identify potential fraud and inattentiveness. This includes obvious markers like speeding through surveys and straight-lining, as well as more nuanced signs such as mouse movements and typing speeds, all aimed at differentiating between disengaged and fully engaged respondents.
The Impact of QualityScore on Data Cleaning
One of the standout features of QualityScore is its ability to automatically filter out subpar or fraudulent respondents in real-time. This capability results in cleaner datasets, enhancing the reliability of research data. Clients utilizing QualityScore have experienced an impressive reduction—up to 85%—in the need for manual data cleaning, allowing them to focus on analysis and decision-making.
Commitment to Continuous Improvement
Deirdre Thomas, Chief Product Officer at Dynata, emphasizes the ongoing commitment to improving QualityScore. As AI and machine learning models advance, Dynata's approach to data quality evolves, ensuring clients always receive top-notch service. The recent integration with the Press Ganey Forsta HX platform is a testament to this commitment, simplifying the process for organizations to utilize QualityScore effectively.
Client Perspectives on QualityScore Integration
According to Kyle Ferguson, CEO of Press Ganey Forsta's cross-industries division, the direct integration of QualityScore into their Research HX Platform enhances data validation processes. This innovation streamlines operations, reducing the need for manual adjustments and speeding up the ability to make informed decisions based on reliable insights. After all, the quality of insights shapes business strategies across various industries.
About Dynata
Dynata stands as the largest company that provides first-party data dedicated to insights, activation, and measurement. With a global reach of approximately 70 million consumers and professionals, Dynata offers comprehensive insights through meticulously gathered survey data. Their innovative data solutions enable businesses to capture and act on customer feedback across marketing channels, ensuring that client campaigns maximize effectiveness.
About Press Ganey Forsta
Press Ganey Forsta specializes in experience technology, delivering insightful data analytics that empower companies to address the needs of their stakeholders effectively. With a robust Human Experience (HX) platform, it combines customer, employee, and market research, serving over 43,000 global clients. Recognized for its technological leadership, Press Ganey Forsta is dedicated to enhancing overall stakeholder engagement.
Frequently Asked Questions
What is QualityScore?
QualityScore is Dynata's AI-driven data quality solution that evaluates respondent behaviors to identify data integrity issues.
How does QualityScore improve data quality?
The solution removes poor-quality or fraudulent responses in real-time, significantly reducing the need for manual cleaning.
Who can now access QualityScore?
QualityScore is now available to users of various third-party survey programming tools, in addition to Dynata’s own platform.
What are the benefits of integrating QualityScore with Press Ganey Forsta?
The integration streamlines automated data validation processes, enhancing the reliability and speed of data insights.
How does Dynata ensure continuous improvement in their solutions?
Dynata invests in technology and improves its AI and machine learning models, ensuring clients benefit from the latest advancements.
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