Dynata Enhances Leadership with New Chief Product Officer

Dynata Welcomes Deirdre Thomas as Chief Product Officer

Dynata, a leader in first-party data solutions, has appointed Deirdre Thomas as its new Chief Product Officer. This strategic move is aimed at strengthening the company’s product strategy and innovation efforts. As a recognized figure in the data and media measurement sector, Thomas brings a holistic understanding of the industry that will be essential in her new role.

Experience and Vision in Product Innovation

Deirdre Thomas joins Dynata after an impressive tenure at Nielsen, where she led product development initiatives focused on global audience measurement. Her extensive background includes roles that span product sales, client solutions, and various digital positions, showcasing her diverse expertise in the field. Thomas began her career at McKinsey & Company, where she honed her consulting skills, later transitioning into the product space.

Key Responsibilities at Dynata

In her role at Dynata, Thomas will report directly to CEO Mike Petrullo. She is set to spearhead the company's product strategy, steering the development of innovative solutions that align with Dynata's mission to provide high-quality data. Her focus will not only be on enhancing existing products but also on exploring new avenues for growth in areas such as research and data science.

Strategic Goals and Future Outlook

Petrullo expressed enthusiasm for Thomas's appointment, highlighting her experience in navigating the rapidly changing media landscape. "Deirdre's vision and leadership will be instrumental in driving our product portfolio's growth in 2025 and beyond," he stated. This confidence in Thomas represents a broader commitment by Dynata to uphold its standards of quality and reliability in a competitive market.

The Core Values of Dynata’s Approach

Dynata emphasizes a commitment to quality, ensuring that their offerings not only meet but exceed client expectations. With Thomas at the helm of product strategy, expectations are high for the continued advancement of the company's capabilities in data activation and measurement. The alignment of Thomas's leadership style with Dynata’s values positions the company for success as they continue to expand their reach and influence within the industry.

About Dynata

Dynata is the world's largest provider of first-party data solutions, essential for insights, activation, and measurement across different marketing channels. With a customer base that spans 70 million people worldwide and a curated library of consumer insights, the company is dedicated to delivering precise, trustworthy quality data. Their services are vital for market researchers, media agencies, and corporate clients aiming to enhance their marketing effectiveness and understand consumer behavior.

Frequently Asked Questions

What is Dynata's core business?

Dynata specializes in providing first-party data for insights, activation, and measurement across channels.

Who is the new Chief Product Officer of Dynata?

Deirdre Thomas has been appointed as the Chief Product Officer, bringing extensive experience from Nielsen.

What was Deirdre Thomas's role at Nielsen?

At Nielsen, she served as Chief Product Officer, overseeing global audience measurement product strategy.

How does Dynata ensure data quality?

Dynata focuses on delivering precise and trustworthy data through structured insights and extensive consumer profiles.

What industries does Dynata serve?

Dynata provides services to market research, media and advertising agencies, and various corporate clients globally.

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