D'USSÉ Cognac Unveils Unique AR Experience for Celebrations

Experience the Future of Festivities with D'USSÉ

D'USSÉ cognac has exciting news just in time for the holiday season. The renowned brand is rolling out a sophisticated augmented reality (AR) experience named 'The Set.' This innovative venture melds the worlds of music and technology, bringing a unique touch to holiday celebrations. The experience is made possible through a collaboration with the GRAMMY Award-winning producer, Hit-Boy, known for his dynamic sound and modern musical approach.

Unlock the AR Magic

To enjoy 'The Set,' enthusiasts simply need to scan a QR code found inside the D'USSÉ VSOP Holiday Gift Box. By doing so, they gain access to a mesmerizing AR DJ performance by Hit-Boy that promises to enhance any festive gathering. This marks a significant leap for D'USSÉ, as it's their first foray into AR experiences, making it an exciting addition to their brand identity.

The Joy of Music and Innovation

This collaboration is particularly special as it highlights the synergy between two bold forces. D'USSÉ was founded with the vision of creating a cognac that offers versatility, whether it's in a cocktail or enjoyed neat. Similarly, Hit-Boy’s diverse musical portfolio reflects his talent in adapting various styles, appealing to a wide audience. Together, they aim to create unforgettable moments this holiday season.

Experience the AR DJ Performance

The holiday gift box not only includes a 750 mL bottle of D'USSÉ VSOP, which retails for approximately $50.00, but also a unique opportunity to experience Hit-Boy's curated music sessions. Each holiday cocktail selected from the provided menu triggers a custom AR filter that allows users to interact digitally with Hit-Boy in their physical space. Observers can engage with Hit-Boy as he spins exclusive setlists that change depending on the cocktail choice, providing an evolving and interactive entertainment experience.

Community and Connection Through Music

Hit-Boy expressed, "Music is the universal spirit of the holidays; it enhances celebrations. Collaborating with D'USSÉ has been an exciting journey, as we've explored creative ways to integrate AR technology into our shared vision. Our goal is to bring joy and a unique musical atmosphere to every gathering. We look forward to seeing how people embrace 'The Set' this festive season!" His passion for music and community shines through, promising to elevate holiday parties worldwide.

Engaging Through Technology

To maximize the interactive experience, guests can snap photos via the AR filter and share them instantly on social media to capture the moment. Connecting to speakers enhances the audio, creating a more immersive environment. This blend of visual and musical elements positions Hit-Boy as the main attraction at any holiday gathering, making it memorable for all attendees.

A Bold Step for D'USSÉ Cognac

Jennifer Pisciotta, the Global VP of Marketing for D'USSÉ, commented, "This innovative endeavor allows us to blend our storied cognac heritage with modern technology. By partnering with someone like Hit-Boy, we're not just selling cognac—we're offering an experience that resonate with the new generation. Our aim is to make D'USSÉ the centerpiece of any celebration."

The Perfect Holiday Gift

The limited-edition D'USSÉ VSOP Holiday Gift Box is the ideal present for anyone looking to impress this holiday season. The blend of cognac that has been aged for a minimum of 4.5 years proves to be bold yet smooth, making it suitable for various palates. It encapsulates the spirit of togetherness, tradition, and innovation.

About D'USSÉ

D'USSÉ represents a new wave in cognac, challenging the status quo while honoring its rich heritage. Created at the famed Chateau de Cognac in France, it perfectly balances time-honored traditions with modern craftsmanship. The cognac range includes both VSOP and XO grades, appealing to a wide variety of consumers.

About Hit-Boy

California-born Hit-Boy is recognized as one of the industry's leading hip-hop producers. With collaborations across multiple high-profile artists, including Nas and Kanye West, he brings a reputation of delivering quality music that resonates with audiences. His recent ventures showcase his versatility and innovative spirit, making him a fitting partner for D'USSÉ's holiday campaign.

Frequently Asked Questions

What is 'The Set' experience by D'USSÉ?

'The Set' is an augmented reality experience that allows fans to enjoy a virtual DJ performance by Hit-Boy when they scan a QR code from the D'USSÉ VSOP Holiday Gift Box.

How can I access 'The Set'?

Simply scan the QR code found inside the D'USSÉ VSOP Holiday Gift Box using a mobile device to unlock the experience.

What do I get in the D'USSÉ VSOP Holiday Gift Box?

The Holiday Gift Box includes a 750 mL bottle of D'USSÉ VSOP cognac, along with access to the exclusive AR experience.

Can I share my AR experience on social media?

Yes! The AR filter allows participants to take photos and instantly share their experience with friends and family on social media.

Who is behind the D'USSÉ brand?

D'USSÉ is part of the Bacardi Limited portfolio, blending rich cognac traditions with a modern approach to attract today’s consumers.

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