Dua Lipa Becomes Co-Founder and Chief Creative Officer at Frame Fitness

Dua Lipa Enhances Frame Fitness Vision as Co-Founder

Global music sensation Dua Lipa is stepping into an exciting new role. She is now the Co-Founder and Chief Creative Officer of Frame Fitness, a cutting-edge Pilates brand. This marks a significant milestone, as she partners with the brand's founder, Melissa Bentivoglio, to further amplify its vision and accelerate its expansion worldwide.

Dua Lipa is passionate about wellness, fitness, and mindful movement. Her innovative approach will be instrumental in reshaping Frame Fitness's aesthetic and overall direction. Lipa is set to create captivating narratives across campaigns and bring her unique flair to every aspect, from product design to community engagement.

Revolutionizing the Pilates Experience

At the core of Frame Fitness's mission is the desire to transform the Pilates model into a more engaging and enjoyable experience. Founded in 2021, Frame Fitness has made substantial strides in redefining Pilates through their sleek, technologically advanced reformers and brilliantly crafted programming. Lipa's involvement is poised to enhance this mission even further.

Lipa remarked, "It's been two years in the making, and it's finally here. Having world-class instructors at home is amazing—it makes working out something I look forward to. I want to wake up, move, and get on with my day. I couldn't be more excited for what's next." This reflects her genuine enthusiasm for fitness and the potential of Frame Fitness to enrich lives.

The Organic Partnership

Melissa Bentivoglio shared her thoughts on this new partnership, expressing her excitement over how naturally this collaboration evolved. Lipa was the first person to have a Frame reformer in her home in Europe, showcasing her authentic passion for Pilates. Bentivoglio stated, "Having her step in as co-founder feels like a full-circle moment. She brings creativity and cultural reach, and her alignment with our mission is profound. We aim to make Pilates accessible and inspiring for everyone."

Innovating and Expanding Globally

Since its inception, Frame Fitness has aimed to disrupt the traditional Pilates model. The company offers a design-centric, digitally connected reformer experience that is unlike any other. With an emphasis on intuitive technology and a lightweight proprietary frame, they've made it possible for enthusiasts to enjoy Pilates at home, hotels, and various hospitality venues around the globe.

Frame Fitness has established its reputation by placing thousands of reformers in studios, offices, and homes globally. This widespread adoption positions Frame Fitness as a leader in the industry, merging design, technology, and engaging content to foster revenue opportunities for partners. Their goal is to cultivate a worldwide brand that blends fitness, wellness, and innovative practices.

In line with its growth, Frame Fitness is continuously expanding and refining its digital platform. This commitment ensures high-quality instructional workouts across various styles, making Pilates accessible to all fitness levels. Users can engage with classical Pilates, fusion cardio, yoga, and specialized classes like prenatal and bootcamp workouts.

Stay Updated with Frame Fitness

To discover more about Frame Fitness and their offerings, visit their official website. Follow their social media channels to stay up to date with the latest news, product launches, and fitness tips, all designed to enhance your workout experience and bring Pilates to life in new and exciting ways.

About Frame Fitness

Frame Fitness is pioneering a new era in Pilates, focusing on how it is practiced through the integration of technology and community. Their goal is to provide innovative solutions through immersive digital platforms, offering low-impact, full-body workouts that cater to varying fitness levels. With a focus on design and user experience, Frame Fitness is redefining the contemporary reformer experience.

Contact Information: For inquiries, please contact Krupa Consulting. Rachel Krupa is available at 646-696-9850 for any further information regarding Frame Fitness.

Frequently Asked Questions

What role does Dua Lipa play at Frame Fitness?

Dua Lipa serves as the Co-Founder and Chief Creative Officer at Frame Fitness, helping to shape the brand's vision and aesthetics.

When was Frame Fitness founded?

Frame Fitness was founded in 2021 by Melissa Bentivoglio and Lee Belzberg.

What differentiates Frame Fitness from other Pilates brands?

Frame Fitness focuses on technology and design, offering sleek reformers and engaging instructional programming, creating a unique Pilates experience.

Where can I purchase a Frame Fitness reformer?

You can visit the Frame Fitness website to shop for Pilates reformers and learn more about their offerings.

What types of classes does Frame Fitness offer?

Frame Fitness offers a variety of classes, including classical Pilates, cardio fusion, yoga, prenatal, and bootcamp-style workouts.

About The Author

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