Drax Group Welcomes Deidra L. Jackson as New Leader for Affairs

Drax Group Appoints New Senior Vice President for Corporate Affairs
Drax Group, a prominent player in renewable energy, has made a significant appointment by bringing onboard Deidra L. Jackson as the Senior Vice President for Corporate Affairs in North America. With her extensive experience in public affairs and corporate communications, Jackson is set to lead the company’s strategy to enhance stakeholder engagement across various sectors.
Background of Deidra L. Jackson
Jackson's career spans over two decades, during which she has developed deep expertise in public affairs, corporate communications, and policy advocacy. Her previous roles include serving as Chief External Affairs Officer at a leading advocacy group and a Senior Advisor at a notable consulting firm, where she tackled intricate communication challenges while assisting Fortune 500 clients with their Environmental, Social, and Governance (ESG) strategies along with regulatory engagements.
Experience and Strategic Vision
Throughout her distinguished career, Deidra has held key positions at esteemed organizations like BASF and Shell Oil Products. In these roles, she has demonstrated her skill in managing stakeholder activism and crisis management and has significantly contributed to corporate philanthropy and workforce development initiatives. Her broad understanding of how business intersects with policy-making has positioned her as an invaluable advisor to both corporate leaders and governmental figures.
Building Partnerships
Known for her capacity to create impactful partnerships among different sectors, Jackson has led substantial public affairs campaigns and managed stakeholder coalitions in highly regulated environments. She has been instrumental in helping companies navigate new markets, particularly in clean energy and sustainable manufacturing, showcasing her adeptness in driving corporate reputation and outreach efforts.
A Vision for the Future
In her new role at Drax Group, Jackson will report directly to Chief Sustainability Officer Miguel Veiga-Pestana, who expressed his excitement at her joining the company. He commented that Jackson's wealth of experience aligns perfectly with Drax's commitment to sustainable practices and engaging communities.
Jackson herself conveyed her enthusiasm, stating, "I'm honored to join Drax at such a critical moment in the global energy transition. I look forward to working with our partners across North America to build a cleaner, more secure energy future, one that delivers real value for communities, customers, and the planet." Her vision aligns closely with Drax's goals, aiming to meet increasing energy demands sustainably.
Drax's Commitment to Sustainability
Drax Group is on a mission to meet rising energy needs responsibly while making strides towards achieving net-zero emissions by 2040. Their commitment also extends to supporting biodiversity, aiming for positive impacts on communities and ecosystems by 2030. This dedication aligns seamlessly with Jackson’s leadership in corporate affairs.
About Drax Group
Drax employs around 3,000 individuals across three main sectors: electricity generation, sales to business customers, and the production of compressed wood pellets. The company's operational model focuses on sustainability and responsible practices, underpinned by a strong buffer of compliance and emissions standards.
With 18 operational pellet plants generating close to five million tons per year, Drax ensures that its pellet production adheres to stringent certification requirements. These pellets are essential not just for their internal needs at their North Yorkshire power station but are also supplied to clients across Europe and Asia for renewable energy generation.
Frequently Asked Questions
What role has Deidra L. Jackson been appointed to?
Deidra L. Jackson has been appointed as the Senior Vice President of Corporate Affairs for North America at Drax Group.
What experience does Deidra Jackson bring to Drax Group?
She brings over two decades of experience in public affairs, corporate communications, and policy advocacy, having held leadership roles across various sectors.
What is Drax Group's mission?
Drax aims to meet the world's growing energy needs sustainably, with a commitment to achieving net zero by 2040.
How many employees does Drax have?
Drax Group employs around 3,000 people engaged in electricity generation, sales, and pellet production.
Where does Drax source its wood pellets?
Drax’s wood pellets are sourced from sustainably managed forests, supporting compliance and certification standards for quality assurance.
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