Downey's Potato Chips Expands Local Presence with Meijer Stores

Expansion of Downey's Potato Chips in Southeast Michigan

Downey's Potato Chips has recently made exciting strides by expanding their relationship with Meijer, adding 39 new locations in the region. This collaboration is a part of Meijer's 'Local Endcap' program, which promotes locally made products and businesses to enhance the shopping experience.

About the Local Endcap Program

The 'Local Endcap' program by Meijer focuses on showcasing products that are grown or made locally, standing out to customers who appreciate community-based offerings. This initiative allows Downey's to bring their delicious small-batch kettle-cooked chips to a wider audience, elevating their presence to a total of 350 stores.

A Voice of Gratitude

"It's an incredible honor to grow our business with Meijer, and it's an important step towards reaching more Michiganders," said Kali Bagley, General Manager of Downey's Potato Chips. Bagley expressed gratitude for the opportunity to engage with a loyal customer base and support local enterprises.

Meijer's Commitment to Local Suppliers

Aligning with community values, Meijer has a strong history of supporting local farmers and brands. Their initiative to include local products in various sections of their stores enhances the relationship between businesses and their customers, fostering a sense of belonging and support.

Promotional Features

The Local Endcap program is designed with appealing signage featuring the tagline "flavors we love made close to home," helping local brands stand out on store shelves. Customers can expect to see announcements in stores that highlight these unique offerings, ensuring visibility and engagement.

The Story of Downey's Potato Chips

Downey's Potato Chips began its journey in 1984 with the passion of Rosemary Downey Hogarth and her family. Starting from a humble storefront in Waterford, their reputation for quality chips quickly grew, prompting a move to a dedicated processing facility. Today, this family-owned business remains committed to preserving its handcrafted methods and community roots.

Commitment to Quality

Under the stewardship of the Bagley family since 2012, Downey's continues to uphold the traditions initiated by the original founders. Their method of creating kettle chips by hand and sourcing potatoes from Michigan farmers reflects their dedication to maintaining high quality and supporting the local economy.

Delicious Flavors Offered

Downey's Potato Chips offers a selection of four irresistible flavors: Original Sea Salt, Vinegar and Sea Salt, Barbeque, and No Salt. Each variety showcases the unique texture and taste that comes from their painstaking production methods, ensuring a delightful chip experience.

A Unique Offering

Bagley comments on the uniqueness of their chips, stating, "The old-fashioned, hand-crafted approach sets us apart. Our journey highlights the importance of community relationships, which are the backbone of our success." As Downey's grows its footprint, they remain dedicated to bringing joy and quality to more families.

Conclusion

By partnering with Meijer, Downey's Potato Chips invites everyone to explore their delicious offerings. For more information about Downey's Potato Chips and to find the nearest store location, visit their official website.

Frequently Asked Questions

What is the 'Local Endcap' program by Meijer?

The 'Local Endcap' program is an initiative by Meijer to showcase and promote locally made products in their stores.

How many locations does Downey's Potato Chips now have with Meijer?

With the recent expansion, Downey's Potato Chips can now be found in 350 Meijer locations.

What flavors of chips does Downey's offer?

Downey's offers four flavors: Original Sea Salt, Vinegar and Sea Salt, Barbeque, and No Salt.

Who is the General Manager of Downey's Potato Chips?

Kali Bagley is the General Manager, overseeing the company's growth and community engagement.

When did Downey's Potato Chips start its operations?

Downey's Potato Chips began its operations in 1984, with a focus on small-batch kettle-cooked chips.

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