Dossier Teams Up with mgk for Exciting New Fragrance Launch
Dossier's New Celebrity Fragrance: Lost Americana
Co-created by the Dossier Creative Lab and mgk, Lost Americana hits all the right notes.
Dossier, a pioneering perfume house for today’s generation, is excited to unveil its inaugural celebrity fragrance, crafted in partnership with the multifaceted artist mgk. Drawing inspiration from mgk's latest album, Lost Americana emerges as a luxuriously rich and gender-neutral fragrance, joining the esteemed Originals line from Dossier.
The Essence of Lost Americana Fragrance
Lost Americana is designed to evoke nostalgic feelings, seamlessly intertwining rich, earthy, and spicy notes for a unique olfactory experience. The fragrance opens with a warm spice palette featuring incense, almond, and pink pepper, leading into a heart of nutmeg, myrrh, and cinnamon that adds depth and intensity. Base notes of vetiver, patchouli, and suede are complemented by gourmand hints of vanilla and dark chocolate, culminating in a scent that is both alluring and memorable.
Celebrating Nostalgia through Visual Campaigns
Starring mgk himself, the captivating campaign photographs artfully encapsulate themes of 90s nostalgia and longing. The visuals are set against the picturesque California desert, richly portraying sentiments of yearning and belonging that resonate with the brand’s ethos.
A New Chapter for Dossier
This collaboration signifies a transformative phase for Dossier as it melds mgk's bold and distinctive artistic persona with the brand’s mission to provide accessible, high-quality fragrances. Through Lost Americana, Dossier not only introduces a fresh scent but also a cultural narrative that celebrates collaboration and self-expression.
Sergio Tache, Founder & CEO of Dossier, shares: "At Dossier, we celebrate individuality and creativity. Partnering with mgk represents a perfect evolution of our vision. Lost Americana is the result of months of collaboration, yielding a unique unisex fragrance that embodies the essence of both Dossier and mgk. This partnership is merely the beginning of deeper collaborations within the celebrity sphere, marking an exciting new direction for us."
Exciting Launch Details
The fragrance was initially teased at a popular event known as mgk Day, organized by mgk in his hometown. During this charitable festival, Dossier showcased the Lost Americana scent, and provided engaging experiences, including temporary tattoos designed with Inked by Dani, accentuating the entire celebration.
Lost Americana by Dossier collaborations is now available for purchase exclusively on Dossier.co and at their vibrant NoLita Flagship in New York, retailing for just $49. Customers can explore more information on Dossier’s website and follow their social media channels on Instagram and TikTok @dossierperfumes for future updates and promotions.
About Dossier
Dossier stands as a pioneering perfume house aimed at the next generation. Every product is carefully crafted in Grasse, France, adhering to the highest standards of traditional French luxury. Dossier emphasizes quality by utilizing clean and non-toxic ingredients through its very own Creative Lab. With three unique luxury collections—Dossier Originals showcasing exclusive in-house scents, Dossier Impressions inspired by designer perfumes, and Dossier Home featuring chic candles and room diffusers—Dossier continues to redefine the fragrance landscape.
Frequently Asked Questions
What is Lost Americana by Dossier x mgk?
Lost Americana is a newly released fragrance by Dossier, created in collaboration with artist mgk, offering a rich and gender-neutral scent profile.
Where can I purchase Lost Americana?
The fragrance is available exclusively at Dossier.co and their NoLita Flagship store in New York.
What notes are included in the Lost Americana fragrance?
The fragrance features notes of incense, almond, pink pepper, nutmeg, myrrh, cinnamon, vetiver, patchouli, suede, vanilla, and dark chocolate.
What does the fragrance campaign represent?
The campaign encapsulates feelings of nostalgia and belonging, inspired by the 90s, with mgk portraying these themes through visually captivating imagery.
How does Dossier emphasize sustainability?
Dossier is committed to using high-quality and non-toxic ingredients in all its fragrances, crafted in their Creative Lab located in France.
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