Donna York Elevated to Lead Air Medical Services Division
Donna York Joins as General Manager of Air Medical Services
EMS Management & Consultants (EMS|MC) and PWW Advisory Group (PWW|AG) proudly announce the appointment of Donna York, DNP, RN, CMTE as the General Manager of Air Medical Services. This newly created position emphasizes both organizations' commitment to expanding support and services tailored for the air medical transport sector.
Strategic Appointment to Meet Evolving Needs
This strategic addition reflects a deep investment in cultivating a top-tier air medical team uniquely equipped to face the evolving market demands. The complexities of reimbursement and compliance are increasingly challenging for air medical providers today, and this role is designed to address these issues head-on.
Donna's Impressive Background in Air Medical Services
With over 30 years of experience in both air medical and critical care transport, Donna York has held various roles from flight nurse to program director. She has established herself as a national leader, focused on promoting safety, clinical excellence, and operational innovation within the industry.
Commitment to Safety and Mentorship
Donna’s extensive qualifications include service on the AAMS Board and a leadership role as President of ASTNA. She has also participated in the AMTC Planning Committee and is recognized as a CAMTS Site Surveyor. Her work with the Safety Management Training Academy (SMTA) highlights her commitment to safety in transport. Furthermore, her expertise in aligning clinical practice and data strategy positions her to navigate complex systems effectively, leading to improved outcomes. Dedicated to fostering the next generation of leaders, Donna holds a DNP degree and emphasizes the importance of strengthening EMS infrastructure.
Vision for the Future of Air Ambulance Services
Donna expressed her excitement about joining EMS|MC and PWW|AG, stating, "I chose EMS|MC and PWW|AG because of their bold vision for the future of air ambulance services and clear investment in people, innovation, and doing what's right for patients and providers. It's a team I'm proud to join." Her leadership will be instrumental in advancing EMS|MC's air ambulance billing operations and fortifying PWW|AG's advisory capabilities for rotor- and fixed-wing clients.
Addressing Industry Challenges
George Abatjoglou, Chief Executive Officer of EMS|MC, remarked, "Donna's arrival represents a pivotal step in our commitment to the air medical community. We recognize the unique challenges faced by air medical providers across both revenue cycle and operational delivery—and Donna's experience makes her the ideal person to lead our offerings that will address these needs in the market."
Enhancing Compliance and Consulting Services
Doug Wolfberg, Co-President of PWW|AG, added, "Donna will help lead PWW|AG's compliance, operational and strategic consulting services for air ambulance services. Her operational insight and strategic leadership will allow us to develop educational content that supports our clients across all areas—from revenue cycle and business compliance to operational consulting."
Improving Revenue Capture and Operations
In her new role, Donna will oversee the integration of air ambulance-specific billing workflows within EMS|MC. She will collaborate with PWW|AG to design tailored compliance strategies and work closely with clients to enhance revenue capture, compliance adherence, and operational performance.
Commitment to the Air Medical Community
This appointment is a testament to EMS|MC and PWW|AG's shared commitment to delivering specialized expertise and improved service to the air ambulance community.
About EMS Management & Consultants
EMS Management & Consultants (EMS|MC) is a leading provider of revenue cycle management and consulting services for EMS agencies. With a focus on client satisfaction, state-of-the-art technology, and in-depth regulatory knowledge, EMS|MC supports over 1,500 agencies by providing solutions that drive compliance and performance.
About PWW Advisory Group
PWW Advisory Group (PWW|AG) is a national advisory firm dedicated to EMS and mobile healthcare, including both air and ground medical services. PWW|AG offers consulting, education, and strategic support that assist agencies in navigating the intricate compliance and operational challenges within the EMS sector.
Frequently Asked Questions
Who is Donna York and what is her new role?
Donna York is appointed as the General Manager of Air Medical Services for EMS|MC and PWW|AG, bringing extensive experience in air medical and critical care transport.
What does this appointment signify for EMS|MC and PWW|AG?
This appointment highlights the companies' commitment to expanding their air medical services and enhancing industry-specific support for clients.
What experience does Donna York bring to her new position?
Donna brings over 30 years of experience in the air medical sector, including leadership roles and contributions to safety and operational excellence.
How will Donna's leadership impact air ambulance services?
Her leadership is expected to advance billing operations, improve compliance, and strengthen strategic consulting services for air ambulance providers.
What are the goals of EMS|MC and PWW|AG following this appointment?
The companies aim to enhance their specialized services, improve revenue capture, and deliver long-term value to the air ambulance community.
About The Author
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