Domino's Launches MOREflation to Combat Shrinkflation

Domino's Takes a Stand Against Shrinkflation with MOREflation

In a world where many brands are reducing product sizes while maintaining prices, Domino's Pizza Inc. (NYSE: DPZ) is breaking the mold with its new initiative known as MOREflation. This creative approach aims to provide customers with more food for the same price, highlighting their commitment to offering value during tough economic times.

What is MOREflation?

The MOREflation deal allows customers to create their own pizza experience. When ordering online, customers can mix and match two or more medium two-topping pizzas for just $6.99 each. As an added bonus, they can upgrade one of their medium pizzas to a large for free during this promotional period. This special offer encourages customers to indulge in more food without breaking the bank.

Customer-Centric Approach

Joe Jordan, Domino's president of U.S. and global services, has emphasized the importance of providing affordable meal options. In his words, "As a response to high inflation, many companies are shrinking products to avoid raising prices. We understand that consumers are looking for great-tasting, affordable meal options." By enhancing their mix and match deal, the brand showcases its efforts to deliver even greater value.

Enhancements to Customer Experience

Beyond the MOREflation deal, Domino's has consistently sought ways to enhance the customer experience. Their loyalty program, Domino's Rewards, has undergone improvements, enabling members to earn free items more frequently. In addition, initiatives like Carryout Tips and Emergency Pizza programs ensure that customers continue to receive exceptional value.

Customizing Your Pizza

The flexibility in selection offers customers a delightful experience. They can choose from a variety of crust options, including Hand Tossed, Thin Crust, or New York Style Crust, making it easy to tailor their large pizza just the way they like it. This emphasis on customization allows Domino's to cater to diverse tastes and preferences.

How to Enjoy the MOREflation Deal

For those eager to take advantage of this exciting offer, it's simple! Customers can visit the official Domino's website or use the Domino's app. By selecting the MOREflation deal while placing an order, they can experience the benefits of getting more value without the inflationary pressures seen elsewhere.

About Domino's Pizza

Founded in 1960, Domino's Pizza has grown to become the largest pizza company in the world. With a significant focus on both delivery and carryout, it operates over 20,900 stores in more than 90 markets globally. In fact, Domino's recorded global retail sales exceeding $18.7 billion for the trailing four quarters ended in mid-2024. A remarkable aspect of its operations is that 99% of its stores are independently owned franchises, emphasizing the brand's widespread reach and local connections. An impressive 85% of U.S. retail sales in the past year were generated through digital channels, highlighting the company's innovative approach to ordering and customer engagement.

Frequently Asked Questions

What is the MOREflation offer from Domino's?

MOREflation allows customers to mix and match any two or more medium two-topping pizzas for $6.99 each and upgrade one to a large for free.

When is the MOREflation deal available?

The promotional offer is available for a limited time, but specific dates should be confirmed on Domino's official channels.

How can customers place an order for the MOREflation deal?

Customers can order through the Domino's website or app by selecting the MOREflation offer and customizing their pizzas.

What pizza crust options are available with the MOREflation deal?

Customers can choose from Hand Tossed, Thin Crust, or New York Style Crust for their upgraded large pizza.

How does Domino's ensure great value for customers?

Domino's provides value through their pricing strategy, enhanced loyalty program, and innovative offerings designed to meet consumer demands.

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