Dole's New Initiative Promotes Literacy and Healthy Snacking

Dole Wiggles® for Words Program Launches Nationally

In an exciting initiative, Dole Packaged Foods, LLC has recently introduced the Dole Wiggles® for Words program to champion childhood literacy while promoting healthier snacking. This program kicked off on a special day dedicated to reading, National Read A Book Day, and aims to merge delicious treats with a love for books.

Encouraging Reading Through Delicious Snacking

Dole Wiggles® Gels, which are made from 100% fruit juice and contain no added sugar, serve as the cornerstone of this initiative. For every Dole Wiggles® Gels purchase at select retailers across the nation, a children's book will be donated in partnership with Scholastic Literacy Partnerships. This collaboration not only provides tasty snacks but also enriches children's lives with essential reading materials.

The Importance of Early Literacy

Research from Scholastic highlights the crucial role that early literacy plays in a child’s health and well-being. Access to books is critical for fostering a foundation of knowledge and education, directly impacting long-term life outcomes. With Dole Wiggles® for Words, Dole seeks to empower families by providing access to an array of nourishing sweets and educational resources.

What's Inside Dole Wiggles® Gels?

Dole Wiggles® Gels are crafted to be a delightful snack that both kids and parents can enjoy. Each serving features a half-cup of fruit juice and a rich supply of Vitamin C. Available in a variety of fun flavors—Strawberry, Orange, and Cherry—these treats make snacking enjoyable while aligning with nutritional goals.

Community Engagement and Awareness

To further spread the word about this program, Dole is rolling out a mobile "Treat Truck" experience. This exciting initiative will travel to various locations, including select Walmart and Meijer stores, bringing Dole Wiggles® Gels directly to families. The Treat Truck features sampling opportunities, engaging activities, and a reading pledge wall to inspire community involvement.

Commitment to Supporting Families

Orzse Hodi, President of Dole Packaged Foods, expressed that Dole has a long-standing commitment to supporting families with quality products. With over 120 years of experience, Dole is dedicated to fostering children's development through nutritious snacks. The collaboration with Scholastic further amplifies this commitment by providing books to families in need.

Join the Movement

Parents are encouraged to participate in the Dole Wiggles® for Words program by purchasing Dole Wiggles® Gels at local retailers and joining the pledge to promote better eating and reading habits. For further details about the program and its benefits, families can visit Dole’s official website.

About Dole Packaged Foods, LLC

Dole Packaged Foods, LLC is a leader in the fruit and healthy snack sector, specializing in four main categories: Beverage, Snacks, Frozen, and Pantry. The organization focuses on sustainability through effective water management, reducing carbon footprints, soil conservation, and minimizing waste. Dole's commitment to delivering high-quality, healthy food options is foundational to its mission.

Frequently Asked Questions

What is the Dole Wiggles® for Words program?

The program links the purchase of Dole Wiggles® Gels with donations of children's books, aiming to promote literacy among kids.

How does the program support literacy?

For each Dole Wiggles® Gels sold, a book is donated to children in need through a partnership with Scholastic.

What flavors are available in Dole Wiggles® Gels?

Dole Wiggles® Gels are available in Strawberry, Orange, and Cherry flavors.

Where can families find the Treat Truck?

The Treat Truck will be visiting select Walmart and Meijer stores, offering samples and fun activities for kids and families.

Why is early literacy important?

Early literacy is linked to better long-term health and educational outcomes, making access to books essential for young people.

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