DO Apparel Elevates Custom Sportswear Production Strategy
DO Apparel Enhances Digital Production Capabilities
DO Apparel is revolutionizing its approach to custom sportswear production by leveraging advanced technology from Kornit Digital. This strategic move enables the company to efficiently deliver tailored apparel to major sports organizations, clearly demonstrating their commitment to innovation in the competitive sportswear market.
Investment in Kornit’s Atlas MAX POLY System
With the second purchase of Kornit’s Atlas MAX POLY, DO Apparel is positioned to streamline its production process further. This cutting-edge system offers a faster and cost-effective alternative to traditional screen printing methods. By utilizing this technology, they can swiftly adapt designs to accommodate various team logos, player names, and numbers, meeting the diverse needs of their clients.
Advancements in On-Demand Production
The on-demand production model that DO Apparel embraces is a game-changer, particularly for organizations that require medium-run outputs. This new method enhances the ability to match the unique requirements of sports apparel, ensuring high-quality results that traditional methods often struggle to achieve.
Quality and Versatility of the Atlas MAX POLY
DO Apparel’s decision to invest in the Atlas MAX POLY indicates their focus on quality and versatility in production. This machine empowers them to produce high-quality designs, including intricate photorealistic images and multi-dimensional effects on various fabric blends. It represents a significant upgrade to their operational capabilities, ideally suited for larger volumes of medium-run orders.
CEO Insights on Industry Trends
Ronen Samuel, the CEO of Kornit Digital, speaks to the future of the apparel industry, emphasizing the necessity of shifting towards on-demand production solutions. Samuel highlights that as the landscape of custom apparel evolves, digital solutions have become indispensable for delivering quick and efficient customization options.
DO Apparel's Strategic Advantage in Custom Jerseys
Matt McKae, the Owner and COO of DO Apparel, has praised the performance of the Atlas MAX POLY, stating it is the best machine they have encountered within the industry. This technology facilitates orders ranging from 500 to 1,000 pieces, providing exceptional value when catering to the demands of large volume production. This adaptability differentiates DO Apparel from its competitors and positions them strongly within the market.
The Path Forward for Custom Apparel
As sports organizations continue to seek innovative solutions for custom apparel, DO Apparel’s transaction with Kornit Digital presents an opportunity to reshape the landscape. They are focused on building a robust framework for custom sportswear, setting a precedent for quality and efficiency in production.
Frequently Asked Questions
What is DO Apparel known for?
DO Apparel is recognized for producing high-quality custom sportswear for major league teams across various sports, including basketball, football, and baseball.
How does Kornit Digital's technology benefit DO Apparel?
The technology allows DO Apparel to quickly adapt designs and produce apparel efficiently, providing a high-quality alternative to traditional screen printing methods.
What is the significance of the Atlas MAX POLY?
The Atlas MAX POLY enables versatile fabric handling, high-resolution printing, and adaptability for custom designs, making it essential for fulfilling large orders effectively.
Who are the target clients of DO Apparel?
DO Apparel primarily serves large sports organizations, including professional leagues such as MLB, NBA, and NFL, focusing on custom jerseys and team apparel.
What future trends are expected in custom apparel production?
The trend is shifting towards on-demand and digital production technologies, which allow for greater customization and efficiency in producing sportswear.
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