DNSFilter Expands Partner Network and Revenue
In a bold move to strengthen its foothold in the cybersecurity sector, DNSFilter recently announced a substantial expansion of its channel partner network. The year 2024 marks a pivotal moment as the company reported a remarkable 40% increase in channel-driven Annual Recurring Revenue (ARR), responding to a heightened demand for robust and efficient DNS protection worldwide.
Strategic Partnerships Fuel Growth
The growth of DNSFilter's partner ecosystem is noteworthy. The company welcomed 728 new Managed Service Provider (MSP) and Reseller partners to its ranks, representing a 24% increase through their strategic value-added distributor accounts. This expansion illustrates DNSFilter's commitment to building lasting relationships with partners across various regions, including North America, Europe, and Asia Pacific, supporting the increasing need for effective cybersecurity solutions.
Voicing Commitment to Partner Success
Bob Gagnon, the Vice President of Worldwide Channel Sales at DNSFilter, explained that the company is focused on enhancing customer support and delivering localized expertise. He emphasized that these partnerships are among the company's strategic priorities, aimed at solidifying their leadership in the DNS security sector. Gagnon highlighted that securing the DNS layer is not just essential; it is now a necessity for organizations seeking to protect themselves against emerging online threats.
Key Highlights and Achievements in 2024
DNSFilter celebrated several key milestones in 2024 that underscore its robust growth trajectory. First, they reported impressive year-on-year global partner-sourced sales growth, proving that their strategy is resonating well within the market. Additionally, the company was honored with the prestigious Global Infosec Award in the Protective DNS category.
Accolades and Recognition
Furthermore, DNSFilter's commitment to excellence was recognized by CRN, which awarded their Partner Program a coveted 5-Star rating in its Partner Program Guide. Such accolades not only showcase the company's dedication but also enhance its appeal to potential partners looking for reliable security solutions.
Innovations Drive Partner Engagement
This year, DNSFilter also introduced DNSRewards, a new incentive program designed for partners. This program features tiered rewards that align with the company's growth objectives, fostering an environment of collaboration and shared success. Another notable achievement is the integration of prominent Professional Services Automation (PSA) platforms such as ConnectWise and Datto Autotask, which streamlines operations for partners and enhances service delivery.
Enhancing Customer Support and Collaboration
Moreover, by augmenting their partner-dedicated technical support team, DNSFilter assures seamless solution delivery that prioritizes customer satisfaction. This move reflects their commitment to not just serve partners but empower them to thrive.
Future Outlook and Continued Growth
Looking ahead, DNSFilter plans to relaunch its MSP Customer Advisor Board, extending invitations to key partners for valuable feedback that will influence future roadmap items. This initiative will ensure that they remain responsive to the evolving needs of their partners and their customers alike.
Collaborative Success Stories
Industry leaders have praised the collaboration with DNSFilter. Kevin Landt, Vice President of Product at Thrive, highlighted that partnering with DNSFilter has become integral to strengthening their cybersecurity strategy. He emphasized the proactive approach that DNSFilter enables, blocking potential threats before they compromise client networks.
Similarly, Scott Hagenus from Crayon acknowledged that their partnership has significantly contributed to enhancing cybersecurity services. He credited DNSFilter's go-to-market strategy for their substantial traction within the Crayon Partner ecosystem, resulting in compelling solutions that benefit clients.
About DNSFilter
DNSFilter is at the forefront of redefining how organizations secure themselves against cyber threats, focusing on the Internet as their primary defense vector. By blocking threats at the DNS layer, DNSFilter has made the Internet a safer place, processing over 130 billion queries daily and offering protection that outpaces traditional defenses.
With a robust AI-powered system, DNSFilter not only provides exceptional threat detection but does so at unprecedented speed, often intercepting threats days before they can cause harm. Trusted by millions, DNSFilter remains dedicated to safeguarding users from phishing, malware, and advanced cyber threats.
Frequently Asked Questions
1. What is DNSFilter's recent growth achievement?
DNSFilter reported a 40% increase in its channel-driven Annual Recurring Revenue (ARR) in 2024.
2. How many new partners did DNSFilter add?
The company welcomed 728 new Managed Service Providers (MSPs) and Reseller partners, marking a 24% increase.
3. What awards has DNSFilter won?
DNSFilter received the Global Infosec Award for the Protective DNS category and a 5-Star rating from CRN.
4. What programs has DNSFilter introduced for partners?
DNSFilter launched the DNSRewards incentive program, providing tiered rewards to partners.
5. How does DNSFilter enhance customer support?
They augmented their technical support team to ensure seamless delivery of solutions and improved customer satisfaction.
