Celebrating a Year of Transformation
As DNA&STONE closes its inaugural year, the agency reflects on an incredible journey marked by creative achievements, strategic talent growth, and a strong commitment to human-centered creative thinking. The merger of two innovative agencies, DNA and Little Hands of Stone, has paved the way for thrilling developments and memorable campaigns.
Creative Momentum and Industry Recognition
Since its formation, DNA&STONE has quickly garnered attention in the industry. Notably, it secured accolades from Ad Age as the Silver Winner in the Northwest Region for the 2025 Small Agency of the Year Awards. This recognition highlights the agency’s rapid ascent as a notable independent player on a national scale, being shortlisted for Adweek's prestigious Agency of the Year Awards as well.
Impactful Campaigns Resonate with Audiences
The agency's campaigns throughout the year showcased its unique blend of creativity and emotional insight. Each project demonstrated the agency's commitment to telling stories that resonate deeply with audiences.
- In an engaging campaign for Rover, an animated series named "To My Hooman" was created to celebrate the special bonds between pets and their owners, while showcasing Rover's reliable pet-care services.
- The Municipal Credit Union (MCU) launched "We're Here For It," a culturally rich campaign that captures the essence of New Yorkers, reinforcing MCU as a supportive partner for achieving financial goals.
- For Providence Swedish Cancer Institute, the agency produced "Now is Everything," addressing the critical emotional landscape surrounding a cancer diagnosis, emphasizing the urgency and compassion needed in such moments.
- Sparking conversations around gun safety, the documentary-style PSA "Family Firearm Fast-Draw" raised awareness about secure gun storage for families with children.
- The agency also contributed to NBC News with the campaign "Reporting for America," highlighting the importance of trustworthy journalism and showcasing everyday Americans' voices through over 60 interviews.
Investing in Talent and Leadership
The future of DNA&STONE looks bright as it continues to invest in its people. In an exciting development, Jess Watts was named the agency's first-ever Chief Strategy Officer, a role that empowers her to guide insight-driven campaigns that reflect cultural relevance through Radical Empathy.
Moreover, the addition of Alison Forsythe and Jason Fong as Creative Directors brings invaluable experience to the agency, further solidifying its creative leadership and ability to connect meaningfully with audiences.
A Vision for the Future
As DNA&STONE enters the next year, its focus remains on expanding its portfolio of clients and scaling its creative impact. With a foundation rooted in strategic rigor and empathy, the agency is poised to shape the future of human-centered marketing.
Frequently Asked Questions
What were some notable campaigns launched by DNA&STONE?
DNA&STONE launched impactful campaigns for Rover, Municipal Credit Union, Providence Swedish Cancer Institute, and NBC News, each showcasing their unique storytelling approach.
What awards did DNA&STONE receive in its first year?
The agency was recognized as a Silver Winner by Ad Age in the Northwest Region for the 2025 Small Agency of the Year Awards and was shortlisted in Adweek's 2025 Agency of the Year Awards.
Who are the key leaders at DNA&STONE?
Key leaders include co-founders Chris Witherspoon and Michael Boychuk, Chief Strategy Officer Jess Watts, and Creative Directors Alison Forsythe and Jason Fong.
What is the importance of Radical Empathy to the agency?
Radical Empathy is central to DNA&STONE's philosophy, enabling the agency to create emotionally intelligent and culturally relevant work that deeply resonates with audiences.
What does the future hold for DNA&STONE?
Looking ahead, DNA&STONE aims to broaden its client base, enhance its creative capabilities, and continue establishing itself as a thought leader in the marketing industry.
