Jess Watts Joins DNA&STONE as Chief Strategy Officer
In a remarkable development, DNA&STONE, a pioneering full-service agency, has announced the appointment of Jess Watts as its first Chief Strategy Officer. This significant move highlights the agency's commitment to enhance its strategic direction while staying true to its philosophy of Radical Empathy.
The Vision Behind the Appointment
Jess Watts arrives at DNA&STONE with over 15 years of rich experience in strategy across diverse global brands. She is widely recognized as a brand strategist who can navigate complex challenges with creativity and clarity, making her an exceptional fit for the agency's ambitious goals.
Cultivating Radical Empathy
Watts will take the helm of DNA&STONE's pioneering strategic practice, which is deeply grounded in the concept of Radical Empathy. This approach focuses on understanding and feeling the nuanced experiences of clients and consumers, resulting in emotionally resonant work. Her role will not only involve crafting human-centered methodologies but also strengthening brand positioning for clients.
Empowering Teams and Enhancing Client Relationships
As a key player on the executive team, Watts will lead initiatives aimed at building a high-performing strategy discipline within the agency. By setting a clear vision for talent development and operational efficiency, she aims to enhance the agency's impact across various sectors. Her commitment to partnering closely with creative and account leadership will ensure that the agency delivers culturally relevant work that provides substantial business outcomes for its clients.
A Heartfelt Approach to Strategy
Watts expresses her philosophy succinctly: "I try to understand people as the real, complicated humans they are, not as archetypes." Her alignment with DNA&STONE’s principles made the transition seamless, as both the agency and Watts share a dedication to acknowledging truths and challenging biases in their work.
A Legacy of Success
Before joining DNA&STONE, Jess Watts served as the Global Director of Brand Planning and Integrated Marketing at Expedia Group. During her tenure, she was instrumental in redefining Expedia's global brand strategy. Jess also has substantial agency experience, holding strategic roles at notable firms such as RPA and David&Goliath. Over her career, she has collaborated with iconic brands like PayPal, Venmo, TikTok, Southwest Airlines, and Farmers Insurance.
Recognitions and Community Impact
Watts' sharp acumen has earned her numerous accolades, including recognition from Business Insider as one of the “Rising Stars of Madison Avenue” and multiple prestigious awards for her impactful work. Beyond her professional achievements, Watts is dedicated to giving back and serves on the board of Cares of Washington, an organization focused on empowering individuals with disabilities and low incomes.
About DNA&STONE
DNA&STONE is not just another creative agency; it is a force for brands that believe in pushing boundaries. Through its unique strategic framework called Radical Empathy, the agency delves into the deeper experiences that shape consumer behavior, leading to work that truly resonates. In 2025, DNA&STONE was acknowledged as Ad Age's Small Agency of the Year and was shortlisted for Adweek's Agency of the Year Awards. Its impressive client roster includes BECU, Amazon, Providence, MCU, and Ziply Fiber.
For more about DNA&STONE and its groundbreaking approach, please visit their official website.
Frequently Asked Questions
What is Jess Watts' new role at DNA&STONE?
Jess Watts has been appointed as the Chief Strategy Officer, leading the agency's strategic initiatives.
What is Radical Empathy at DNA&STONE?
Radical Empathy is the agency's core approach, focusing on understanding clients and consumers deeply to create impactful work.
Where did Jess Watts work before joining DNA&STONE?
Prior to her role at DNA&STONE, Watts was the Global Director of Brand Planning & Integrated Marketing at Expedia Group.
What makes Jess Watts an ideal fit for DNA&STONE?
Her extensive strategic experience combined with her creative vision aligns perfectly with the agency's goals.
What recognition has Jess Watts received in her career?
Watts has been named a Rising Star by Business Insider and has won multiple industry awards for her work in advertising.
