DÉKUPLE Group Expands Loyalty Market Presence with CoupdePoing

DÉKUPLE Group Expands Loyalty Market Presence with CoupdePoing

The DÉKUPLE Group, a prominent player in communications and data marketing within Europe, proudly announces its acquisition of a majority stake in CoupdePoing, a reputable agency well-regarded for its customer loyalty solutions. This strategic move is set to significantly enhance DÉKUPLE's position in the loyalty market, aiming to solidify its leadership in France while also planning for international growth.

About CoupdePoing

Established in 1985, CoupdePoing has built a solid reputation as a provider of business-to-business (BtoB) solutions focused on customer loyalty, employee motivation, and overall business development. The agency operates from its headquarters in Nice, and maintains additional sales offices in Lyon and Paris.

Strategic Integration and Synergies

Focusing on loyalty as a core aspect of its strategy, DÉKUPLE Group plans to merge its specialized subsidiary, Leoo, into the CoupdePoing framework. This integration is designed to harness the strengths of both organizations, resulting in a strong and diverse player in the loyalty market. The combined entity will broaden its service offerings, which will now include BtoB and BtoC loyalty programs, sponsorship opportunities, sales incentives, and innovative collaborative processes. Clients will benefit from an extensive array of reward choices such as physical gifts, travel options, professional services, and gift cards, all underpinned by robust end-to-end logistics capabilities.

Enhancing Service Quality Through Collaboration

This collaboration is expected to foster significant synergies in both sourcing and logistics, delivering enhanced service quality to customers across various sectors, including Retail, Banking, Insurance, Construction, Services, Healthcare, Consumer Goods, and Technology. DÉKUPLE Group remains committed to pushing the envelope of innovation in loyalty strategies by incorporating advanced technologies such as artificial intelligence, automated database handling, and optimizing the creation and processing methods. This forward-thinking approach ensures that DÉKUPLE provides high-performance solutions that are in tune with the evolving challenges faced by clients, establishing the Group as a frontrunner in the French market, with plans for gradual international outreach.

Financial Impact and Future Objectives

The combined operations of CoupdePoing and Leoo are projected to generate annual net sales exceeding €11 million with a gross margin surpassing €3 million. Moving forward, CoupdePoing will integrated into DÉKUPLE's financial framework effective from early October.

About DÉKUPLE

DÉKUPLE stands out as a European leader in communication and data marketing. The group's diverse expertise blends consulting, creativity, data, and technology, empowering brands to transform their marketing initiatives while boosting business performance. DÉKUPLE designs and implements comprehensive customer acquisition, loyalty, and relationship management solutions for more than 500 brands spanning major corporations to mid-market firms in Europe and globally. Founded in 1972, DÉKUPLE reported net sales of €200 million in the previous year. With a presence across Europe, North America, and China, the group boasts a workforce of over 1,000 dedicated employees who embody the company's values of valor, respect, and teamwork.

Contact Information

For further inquiries, please reach out to:

DÉKUPLE
Investor Relations & Financial Information
Phone: +33 (0)1 41 58 72 03 - Email: relations.investisseurs@dekuple.com

CALYPTUS
Cyril Combe - Phone: +33 (0)1 53 65 68 68 - Email: dekuple@calyptus.net

Frequently Asked Questions

What is the significance of DÉKUPLE's acquisition of CoupdePoing?

The acquisition strengthens DÉKUPLE Group's position in the loyalty market, enabling them to offer expanded services and enhance market leadership.

How will this merger impact clients of both companies?

Clients will benefit from a broader range of loyalty solutions, improved service quality, and innovative reward offerings.

What areas are expected to see growth after this acquisition?

The merger is anticipated to enhance growth in sectors such as Retail, Banking, Insurance, and Technology.

How does DÉKUPLE plan to drive innovation in loyalty strategies?

DÉKUPLE aims to incorporate AI and optimize logistics and processes to ensure high-performance solutions tailored for future challenges.

What are the financial projections for CoupdePoing and Leoo combined?

Together, CoupdePoing and Leoo are expected to generate over €11 million in annual net sales, with significant gross margins.

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