D'IYANU and Centric PLM: A Partnership for Growth and Efficiency

Enhancing Fashion Operations Through Collaboration
Empowering Bold Fashion with Scalable Growth
Centric Software is excited to announce that D'IYANU, a fashion brand deeply inspired by African culture, has adopted Centric PLM to enhance their product development processes and support continuous growth. Centric Software delivers innovative solutions tailored for the fashion, luxury, footwear, and multiple retail sectors, enabling organizations to achieve significant digital transformation goals.
A Journey Rooted in Cultural Inspiration
D'IYANU, established in 2014 by Addie Ajayi, is dedicated to creating vibrant clothing for men, women, and children with a strong focus on bold, African-inspired designs. The mission is clear: make culturally rich clothing accessible globally, merging traditional African heritage with contemporary fashion trends. The brand primarily sells its unique creations online, with aspirations for future retail expansion.
Addressing Operational Challenges
As D'IYANU expanded, operational inefficiencies surfaced within their established processes. The design team encountered difficulties due to manual updates, data inconsistencies, and a lack of centralized information. Yolanda, D'IYANU’s Head Designer, expressed frustration with the current system: "We were tired of spending time fixing errors, dealing with glitches, and managing data in a way that was not scalable for our growth. We needed a more efficient, user-friendly system that could handle everything in one place."
Choosing the Right PLM Solution
After carefully exploring a variety of Product Lifecycle Management (PLM) systems, D'IYANU selected Centric PLM due to its comprehensive features and outstanding customer support. "Centric PLM made an impression right from the beginning. Their customer service and communication were exceptional compared to other vendors we looked into," Yolanda noted. The platform's ability to centralize data, automate workflows, and seamlessly integrate with existing systems made it an ideal choice to enhance collaboration across teams.
Anticipating Improvements and Growth
With the implementation of Centric PLM, D'IYANU anticipates significant progress in various operational sectors. The company is set to benefit from streamlined management of tech packs, enhanced tracking of production milestones, and better materials management. According to Addie Ajayi, D'IYANU's Founder & CEO, "The ability to track everything in one place and achieve clarity in our design and production timelines is a game changer for us. We are excited about the enhancements Centric PLM will bring as we continue to grow and innovate within the fashion industry."
Looking to the Future
As D'IYANU embraces the Centric PLM solution, there is a strong belief that it aligns perfectly with their long-term growth strategy. "We aim to have 12 months dedicated to design and development for each collection," Yolanda explained. The integration of Centric PLM is expected to enhance collaboration with vendors and eliminate cumbersome communication that previously hindered production processes.
D'IYANU’s collaboration with Centric Software reflects the increasing demand for scalable solutions that foster innovation and efficiency within the fashion industry. "We are thrilled to partner with D'IYANU and look forward to supporting their ongoing success," said Fabrice Canonge, President at Centric Software.
Frequently Asked Questions
1. What is the main objective of D'IYANU's partnership with Centric PLM?
The main goal is to streamline product development, enhance communication, and support scalable growth within the fashion industry.
2. What does D'IYANU specialize in?
D'IYANU specializes in creating clothing for men, women, and children, focusing on bold, African-inspired prints.
3. Why did D'IYANU choose Centric PLM?
D'IYANU opted for Centric PLM due to its comprehensive features, exceptional customer service, and the ability to centralize and automate processes.
4. How does Centric PLM benefit D'IYANU?
The platform allows D'IYANU to streamline tech pack management, track production milestones, and better manage materials, leading to greater efficiency.
5. What future goals does D'IYANU have with Centric PLM?
D'IYANU aims to improve their design and development timelines, enhance vendor collaboration, and continue innovating in the fashion space.
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