Discover Barilla's Heartfelt Pasta Creation for Valentine’s Day

Barilla Launches Special Love Pasta for the Valentine's Season

In anticipation of the Valentine’s Day festivities, Barilla Canada is excited to announce the release of a limited-edition pasta shaped like hearts, aptly named Barilla Love Pasta. This unique pasta is designed to encourage connection through shared meals, thereby enhancing any dining experience during this season of love.

A Response to Consumer Demand

The inspiration behind this launch stems from the wave of enthusiasm shown by Canadians who enjoyed a similar promotion in the U.S. in previous years. Many voiced their desire for the charming heart-shaped pasta to be available in Canada, leading Barilla to introduce this delightful product. This move not only fulfills consumer requests but also kicks off Barilla's 2024 Love Pasta sweepstakes, inviting Canadians to participate in a digital contest for a chance to win their own box of the exclusive pasta.

Availability Across Canada

For the first time ever, Barilla Love Pasta will arrive at grocery stores from coast to coast. It will begin appearing in mid-January and will remain available while stocks last. Shoppers can find it at prominent retailers such as Walmart, IGA, Metro Quebec, Save-On-Foods, Giant Tiger, and Federated Co-op, often showcased prominently near the pasta aisle, the checkout, or within special seasonal displays.

Unique Pasta Shapes for Memorable Meals

Naila Bassin, the Associate Director of Marketing at Barilla Canada, expressed enthusiasm about the product’s launch. "After last year’s success with our Barilla Love campaign, we recognized the need to expand this offering to Canadians, both in-store and online. With growing consumer interest in unique pasta shapes and the absence of seasonal products in the market, we saw an incredible opportunity to satisfy this demand with our heart-shaped creation. This pasta not only enhances mealtime but also aids in creating cherished memories among loved ones around a delicious dish of Barilla pasta."

Quality Ingredients for an Authentic Experience

Barilla Love Pasta is crafted with the same care and Italian mastery that has characterized the company for over 145 years. Made with high-quality, non-GMO ingredients, it ensures the beloved al dente texture that consumers expect from Barilla. The pasta's delightful heart shape features ridges that capture sauces beautifully, making for both visually appealing and flavorful dishes.

Making Every Meal Special

With only a limited supply of Barilla Love Pasta, consumers are encouraged to pick up their box promptly to spread joy during this season. Additionally, shoppers may suggest their local grocers to stock Barilla Love Pasta as there might be options to add more inventory while supplies last.

This Valentine’s season, whether it’s for a romantic dinner, a vibrant family gathering, or simply brightening a friend’s day, Barilla Love Pasta offers a wonderful way to express care and connection through meals. To discover more about this exciting launch and gain recipe inspirations, visit Barilla.ca, where you can find further details and suggestions for celebrating with love.

About Barilla Group

Barilla is a proud family-run enterprise outside of the stock exchange realm. Under the leadership of the Barilla brothers—Guido, Luca, and Paolo—the company continues the legacy of their great-grandfather, Pietro Barilla, who established a bakery in Parma in 1877. Renowned for its food quality, Barilla celebrates a variety of brands including Barilla, Mulino Bianco, and more, promoting a Mediterranean diet combined with Italian traditions. The company’s aim has always been to provide delicious, wholesome food, a mission upheld by nearly 9,000 dedicated employees. Barilla remains committed to sourcing its ingredients responsibly to ensure sustainability in every bite. In preserving its rich history, Barilla maintains an archive since 1987, promoting a legacy of culinary excellence that is open to the public through an interactive museum portal.

Frequently Asked Questions

What is Barilla Love Pasta?

Barilla Love Pasta is a limited-edition heart-shaped pasta created by Barilla Canada, designed to celebrate love and connection during the Valentine’s season.

When will Barilla Love Pasta be available?

The pasta will start appearing in stores from mid-January and will be available while supplies last.

Where can I find Barilla Love Pasta?

It will be available at various retailers across Canada including Walmart, IGA, and Save-On-Foods, typically located in seasonal displays or near the pasta aisle.

What makes Barilla Love Pasta unique?

This pasta boasts a charming heart shape with ridges designed to cling to sauces, delivering not only a beautiful presentation but a delightful culinary experience.

How can I request Barilla Love Pasta at my local store?

Consumers are encouraged to ask their local grocers to carry Barilla Love Pasta, as there may be options to bring in additional inventory while supplies last.

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