DESIGNME Expands U.S. Market Reach
Leading Canadian hair care brand, DESIGNME, is making significant strides to increase its presence in the U.S. market through a recently established partnership with Nordstrom. This collaboration allows consumers to access DESIGNME's high-performance, vegan, and cruelty-free products conveniently online at Nordstrom.com, with select in-store availability planned for the near future.
Introduction of a Curated Product Lineup
The launch features a thoughtfully curated selection of 45 products and gift sets designed to address a wide array of hair care needs. Each offering has been meticulously chosen to provide styling, treatment, and care solutions tailored for various hair types. This approach not only highlights DESIGNME's dedication to quality but also caters to the diverse demands of consumers.
Featured Products Collection
The initial assortment includes some of DESIGNME’s most popular lines, ensuring that both new and returning customers can find the perfect product for their needs. The featured collections are:
- PUFF.ME – Volume & Texture
- GLOSS.ME – Hydration & Shine
- BOUNCE.ME – Curl & Definition
- QUICKIE.ME – Fast Refresh & Dry Shampoo
- FAB.ME – Strengthen & Repair
- HOLD.ME – Hold & Control
CEO Highlights New Opportunities
Safir Shnayderman, CEO and Co-Founder of DESIGNME, expressed excitement over this partnership. He stated, "This partnership with Nordstrom marks a pivotal moment for DESIGNME as we continue to grow our presence in the U.S. market. It's an incredible opportunity to introduce our products to new customers, empowering them to achieve their best hair yet." This sentiment reflects the brand’s commitment to quality and consumer satisfaction.
Commitment to Professionals
Since its inception in 2016, DESIGNME has been passionately supportive of stylists and salon owners. The brand has built a trustworthy reputation among over 100,000 stylists and is sold in more than 20,000 salons across North America. This partnership with Nordstrom is a natural extension of their mission to provide exceptional products while staying true to their professional roots.
Strengthening Relationships
Cynthia Desrochers, Marketing Director at DESIGNME, also shared her thoughts: "Nordstrom shares our dedication to quality, innovation, and inclusivity. We look forward to building meaningful connections with Nordstrom's customers while continuing to deepen our relationships with the stylist community." Such collaborations emphasize the importance of nurturing brand-consumer ties.
Omni-Channel Strategy and Growth
This partnership is a crucial part of DESIGNME’s omni-channel approach, integrating professional salon partnerships with a robust direct-to-consumer platform. Alongside Nordstrom, DESIGNME products are easily accessible through major retailers like Amazon and SalonCentric, as well as a network of independent distributors across North America. This strategy allows the brand to maintain strong growth in both consumer and professional sectors.
New Creative Leadership
In 2023, DESIGNME welcomed esteemed stylist Philip Wolff as Guest Creative Director. His extensive experience with high-profile clients and educational initiatives enhances DESIGNME's mission to empower both stylists and consumers through innovative products and exceptional education.
Product Availability
Shoppers eager to experience DESIGNME's lineup can visit Nordstrom.com to explore the full range of products available online now. This move not only benefits customers but also elevates the brand in the competitive beauty marketplace.
About DESIGNME
Founded in 2016, DESIGNME is a proudly Canadian brand focused on creativity, performance, and authenticity. Dedicated to producing high-performance, cruelty-free, and vegan hair care products, DESIGNME uses natural ingredients to ensure that all users enjoy an innovative and inclusive beauty experience.
Frequently Asked Questions
What is the significance of DESIGNME's partnership with Nordstrom?
This partnership allows DESIGNME to reach a broader audience in the U.S., making its products more accessible through a respected retailer.
How many products are included in the Nordstrom lineup?
The curated lineup consists of 45 products and gift sets designed for various hair care needs.
What type of products does DESIGNME offer?
DESIGNME offers a range of hair care products that are vegan, cruelty-free, and specifically formulated to cater to diverse hair types.
Who is the CEO of DESIGNME?
Safir Shnayderman is the CEO and Co-Founder of DESIGNME, leading the company’s expansion and commitment to quality.
What role does Philip Wolff play at DESIGNME?
Philip Wolff serves as the Guest Creative Director, contributing his expertise to enhance the brand's innovative approach and educational initiatives.
