Demna Takes the Helm as Artistic Director of Gucci

Demna Takes the Helm as Artistic Director of Gucci
Kering and Gucci have exciting news to share as they appoint Demna as the new Artistic Director for Gucci, a role he will officially step into in July 2025.
Demna's Impact on the Fashion Industry
Recognized for his innovative approach, Demna has been at the forefront of the luxury fashion scene as the Artistic Director of Balenciaga since 2015. His ability to challenge traditional luxury norms has not only garnered him industry accolades but has also redefined modern luxury aesthetics.
Leadership Insights from Kering's Executives
François-Henri Pinault, the Chairman and CEO of Kering, expressed enthusiasm about Demna's leadership, stating that his creative energy aligns perfectly with Gucci's vision for the future. Pinault emphasized, “Demna's contributions and achievements have shaped the landscape of luxury fashion, and I look forward to witnessing his impact on Gucci.”
Francesca Bellettini, Kering's Deputy CEO, further highlighted Demna’s rich understanding of contemporary culture. She noted that his unique vision will be instrumental in revitalizing Gucci’s creative spirit, indicating a remarkable collaboration is on the horizon.
Stefano Cantino Welcomes Demna
Stefano Cantino, CEO of Gucci, shared his admiration for Demna. He remarked on Demna's impressive capacity to honor a brand's legacy while integrating modern interpretations. This ability, he believes, will enhance Gucci's fashion authority and cultural significance. With Gucci’s already robust foundations, Cantino anticipates a transformative journey under Demna's direction.
Demna's Vision for Gucci
Demna himself expressed his eagerness to immerse in Gucci's creative family. He stated, “Joining Gucci is a profound honor, and I am fully committed to celebrating its storied legacy while pushing the boundaries of luxury innovation.” His excitement signals the start of a promising chapter for Gucci.
About Kering and Gucci
Kering is a global leader in luxury, managing a diverse portfolio of prestigious brands including Gucci, Saint Laurent, and Balenciaga among others. In 2024, Kering proudly employed 47,000 individuals and achieved an impressive revenue of €17.2 billion. The company's ethos focuses on creativity and sustainability, aiming to redefine luxury through modern values.
Founded in Florence in 1921, Gucci has solidified its status as a top luxury brand. Following its centenary, Gucci continues to innovate, merging creativity with famed Italian craftsmanship. Now, under Demna's artistic leadership, Gucci is poised to explore new realms of luxury fashion.
Frequently Asked Questions
Who is Demna?
Demna is an acclaimed fashion designer known for his work as the Artistic Director of Balenciaga since 2015. He has been appointed as the new Artistic Director of Gucci.
When will Demna start his role at Gucci?
Demna is set to officially begin his role as Artistic Director of Gucci in July 2025.
What is Kering's role in the luxury market?
Kering is a prominent global luxury group that manages various renowned brands, focusing on sustainable and responsible luxury development.
How does Demna's appointment affect Gucci?
Demna's appointment is expected to bring a refreshing artistic vision to Gucci, revitalizing the brand's creative energy and cultural relevance.
What is Gucci's legacy?
Founded in 1921, Gucci is celebrated for its innovative designs and Italian craftsmanship, evolving into a leading luxury fashion house with a rich heritage.
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