Deepti Velury Takes the Helm at Publicis Global Production
Deepti Velury Takes the Helm at Publicis Global Production
Publicis Groupe has announced the instrumental appointment of Deepti Velury as CEO of Global Production. This newly established role signifies a crucial development as the Groupe intensifies its focus on intelligent creativity, embracing future opportunities in the rapidly evolving digital landscape.
The New Face of Intelligent Creativity
Velury's leadership will guide the overall production capabilities of Publicis Groupe, which includes global content studios and AI technology platforms. These innovations, particularly in tandem with GenAI partnerships and global production hubs, position Publicis to create content that resonates profoundly with audiences.
Tackling Content Overload
In an era marked by abundant content production, brands often find themselves inundated with varying creative assets. They need clarity on what truly engages audiences or contributes to their business objectives. Utilizing the Groupe’s robust content capabilities coupled with Connected Identity data, Velury aims to provide clients with targeted, personalized, and scalable content that not only garners attention but also yields measurable results.
Harnessing Advanced AI Technology
In her collaborative efforts with the existing management team, Velury will harness Leona, Publicis's state-of-the-art AI content engine. Through this innovative engine, she will facilitate the driven creation of intelligent content across Paid, Earned, Shared, and Owned channels, ensuring that the material produced is not only relevant but also impactful.
A Leader with Proven Expertise
Prior to her new appointment, Deepti Velury served as Chief Technology & Transformation Officer at Epsilon. Her role there revolved around audience strategy and Connected Identity solutions, attributing significant skills in production, data, and consulting. Additionally, her tenure as Chair and Chief Operating Officer at Tag showcased her capability in spearheading transformative tech initiatives globally.
Vision for the Future
In her new position, Velury's aim is to power up Publicis Productions’ capabilities further. By leveraging her extensive expertise in data-centric solutions, she intends to foster innovation across the Groupe's worldwide network, enriching the client experience and enhancing their ability to deliver high-quality goods.
The Insights from Arthur Sadoun
Arthur Sadoun, Chairman and CEO of Publicis Groupe, highlighted the demand for innovative solutions as AI reshapes traditional production paradigms. He shares insight that while content production is now more accessible and cost-effective, the crucial need is for content that is not only efficient but also closely aligned with brand integrity and audience preferences.
Building a Unique Brand Identity
Publicis is uniquely positioned to lead this charge, combining top-tier identity data, AI, and proprietary technology with their impressive production platforms. This combination is what defines Publicis's emergence as a leader in the advertising landscape, demonstrating impressive growth figures in their production activities.
About Publicis Groupe
Publicis Groupe is a globally recognized leader in communication, intricately involved in every stage of the value chain. The Groupe crafts strategies that support marketing transformation and digital innovations, acting as collaborative partners for clients in personalizing experiences at scale. Their expertise encompasses Communication, Media, Data, and Technology, with a presence that spans over 100 countries and a dedicated workforce of around 103,000 professionals.
Contact Publicis Groupe
Amy Hadfield is available for inquiries related to Publicis Groupe as the Director of Global Communications.
Contact Details
Phone: +33 (0)1 44 43 70 75
Email: amy.hadfield@publicisgroupe.com
Frequently Asked Questions
What recent position did Deepti Velury hold before becoming CEO?
Deepti Velury was the Chief Technology & Transformation Officer at Epsilon prior to her appointment as CEO at Publicis Global Production.
What is the focus of the new CEO's role at Publicis?
Her role focuses on enhancing the production capabilities of Publicis through advanced content strategies and AI technologies.
What innovative technology will the new CEO utilize?
Velury plans to leverage Leona, an AI content engine, to create intelligent content targeting multiple audiences.
How does Publicis Groupe aim to differentiate itself in the industry?
Publicis aims to distinguish itself by combining high-quality identity data, AI, and proprietary technologies to deliver superior content solutions.
How extensive is the reach of Publicis Groupe globally?
Publicis Groupe operates in over 100 countries, employing around 103,000 professionals dedicated to communication and marketing transformations.
About The Author
Contact Addison Perry privately here. Or send an email with ATTN: Addison Perry as the subject to contact@investorshangout.com.
About Investors Hangout
Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/
The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.