DeepIntent Unveils Innovative FAST Solution for Healthcare Marketing
Exploring the HealthFirst™ FAST Solution
DeepIntent has unveiled its revolutionary HealthFirst™ FAST (Free Ad Supported Streaming TV) package, aiming to connect healthcare brands more effectively with verified patients and providers. This innovative solution enhances access across various premium streaming platforms, including LG Ad Solutions and Pluto TV. In an evolving media landscape where consumers seek health information, advertisers require agile solutions that meet their needs efficiently.
The Importance of Targeted Advertising in Healthcare
As healthcare audiences transition to different media consumption habits, there is a pressing need for advertising strategies that maximize returns in real time. Chris Paquette, DeepIntent's Founder and CEO, emphasizes that the latest offering enhances the capabilities of healthcare advertisers. By utilizing an AI-driven Health Intelligent™ media buying experience, brands can effectively reach relevant audiences, thus improving health outcomes.
FAST: A Growing Channel in Streaming Media
Reports indicate that FAST is rapidly becoming a significant contender in the streaming space, with viewership rates set to surpass traditional Over-The-Top (OTT) platforms. Findings show that 77% of healthcare providers can be reached through FAST, substantially exceeding the general population's reach. This presents an incredible opportunity for healthcare advertisers who are keen to engage with a targeted audience.
The Benefits of HealthFirst™ FAST Package
The HealthFirst™ FAST package offers remarkable inventory features, including access to verified audiences and easy activation for healthcare advertisers. With direct inventory from top publishers and a transparent environment, brands can achieve real-world performance outcomes. Key benefits of the FAST package include:
- Expanded Access: Offers scalable access to high-quality inventory across the latest FAST channels.
- Simplified Activation: Ensures seamless integration with DeepIntent’s demand-side platform (DSP).
- Transparency: Guarantees fraud-free supply that aligns with industry standards.
- Health-Focused Insights: Backed by comprehensive optimization capabilities, including script lift and prescription conversions.
Enhancing Partner Collaborations
Christo Owen, SVP of Partnerships at Paramount Advertising, notes that the collaboration with DeepIntent brings essential audience targeting benefits for healthcare marketers. The partnership enhances brands' ability to run impactful campaigns, connecting meaningfully with engaged viewers on their largest screens.
Accelerating Market Responsiveness
The introduction of the FAST inventory solution aligns with marketing strategies that prioritize agility. Kristy Quagliariello, VP of Programmatic Media at Klick Health, supports this innovative approach, highlighting the effectiveness of Connected TV for expanding audience reach.
Why Choose DeepIntent?
DeepIntent stands as a premier healthcare demand-side platform, tailored to assist marketers in navigating data-driven campaigns. By synergizing media, identity, and clinical data privacy, DeepIntent remains the trusted choice for prominent healthcare brands and agencies. This robust platform delivers not just metrics but also ensures strong campaign outcomes driven by advanced technology.
Get Started with HealthFirst™ FAST
The HealthFirst™ FAST Package is available for activation within the DeepIntent DSP, enabling healthcare advertisers to efficiently harness on-demand advertising solutions tailored for their unique needs.
Frequently Asked Questions
What is the HealthFirst™ FAST Package?
The HealthFirst™ FAST Package is a new offering from DeepIntent that connects healthcare brands to verified audiences across premium streaming platforms.
How does the FAST package help healthcare advertisers?
It provides scalable access to high-quality inventory, allows seamless activation, and delivers optimized insights for improved campaign outcomes.
Is the FAST solution designed for specific healthcare audiences?
Yes, the solution specifically targets verified patients and healthcare providers, expanding the reach for healthcare marketing.
What are the key benefits of using DeepIntent's platform?
DeepIntent offers transparency, optimized health insights, and the ability to run measurable campaigns effectively.
How can brands activate the HealthFirst™ FAST solution?
Advertisers can activate the HealthFirst™ FAST Package directly within DeepIntent's DSP to streamline their advertising efforts.
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