DeepIntent Launches New Audio Package for Healthcare Brands
DeepIntent Launches New HealthFirst™ Audio Package
DeepIntent, recognized as a leading demand-side platform in the healthcare sector, has recently introduced its new offering, the HealthFirst™ Audio Package. This innovative package is tailored specifically for healthcare advertisers seeking precision-targeted access to digital audio at a large scale. Featuring a curated selection from prominent streaming services such as iHeartMedia and SiriusXM Media, this package is designed to optimize campaign performance while connecting brands directly with patients and healthcare providers.
The Impact of Audio on Healthcare Marketing
According to Chris Paquette, the Founder and CEO of DeepIntent, the significance of audio as a medium in healthcare marketing is rapidly increasing. He shares, "Audio is rapidly emerging as a powerful complement to omnichannel strategies, offering both scale and unique moments of attention." By utilizing the HealthFirst™ framework within digital audio, healthcare advertisers now have an effective avenue to engage audiences during their most attentive moments, such as when individuals are taking breaks from their screens.
Understanding the Growth of Digital Audio
As digital audio continues to rise in popularity, its impact on advertising strategy becomes more pronounced. With an average of over one hour and 20 minutes spent daily by U.S. consumers on digital audio platforms, marketers are noticing significant potential in reaching their target demographics through this format. DeepIntent's research indicates that more than 69% of healthcare providers can be effectively reached through the premium inventory offered by the HealthFirst™ Audio Package.
Collaboration with Industry Leaders
The strategic partnership between DeepIntent and iHeartMedia showcases the shared goal of enhancing audio as a marketing tool in the healthcare industry. John Lilliquist, Senior Vice President at iHeartMedia Health, expressed enthusiasm about the collaboration, stating, "This launch reflects the growing demand for audio as a trusted and high-performing medium in the pharma space and will provide healthcare brands with the precision and scale they need to connect with their audiences." This partnership is poised to unlock novel opportunities for engaging premium patient and provider audiences.
Key Features of HealthFirst™ Audio Package
The HealthFirst™ Audio Package is engineered to support healthcare marketers through several powerful features:
- Premium Media Access: Access to optimized inventory from leading audio publishers such as iHeartMedia and SiriusXM Media.
- Patient & Provider Reach: Connections to the most relevant audiences in the healthcare sector.
- Streamlined Activation: Easy and quick setup for impactful campaign launches through the DeepIntent DSP.
- Transparency & Trust: Ad placements comply with strict pharmaceutical advertising standards, ensuring a fraud-free supply.
The Future of Programmatic Audio in Healthcare
Francis D'Hondt, Senior Vice President of Addressable Health at KINESSO, emphasized the exciting prospects that come with the growing programmatic audio market, stating, "With its unique ability to deliver highly relevant messaging in an attention-rich format, audio offers unmatched potential to engage both patients and providers in meaningful ways." The HealthFirst™ Audio Package stands as a testament to the advancements in audio-based marketing, making it easier for healthcare marketers to make a significant impact.
Conclusion: Embracing New Advertising Avenues
With the HealthFirst™ Audio Package now accessible for activation within the DeepIntent DSP, healthcare advertisers have a new, formidable tool at their disposal. The ability to reach audiences in an engaging and resonant manner signifies a shift in approach to healthcare marketing. As brands explore the unique opportunities presented by digital audio, they are likely to enhance their outreach and nurture more profound connections with patients and healthcare providers alike.
Frequently Asked Questions
What is the HealthFirst™ Audio Package?
The HealthFirst™ Audio Package by DeepIntent gives healthcare advertisers access to targeted digital audio content from top publishers like iHeartMedia and SiriusXM.
How does audio benefit healthcare marketing?
Audio provides uninterrupted engagement and higher attention rates, allowing healthcare brands to reach audiences during critical moments without visual distractions.
Which companies are involved in the HealthFirst™ Audio Package?
Key participants in the package include iHeartMedia, SiriusXM Media, and several other leading audio publishers, ensuring a broad market reach.
What advantages does DeepIntent's DSP provide for campaign launches?
DeepIntent's DSP is designed for swift and streamlined campaign activation, enhancing the ability to launch impactful audio marketing strategies.
How does the HealthFirst™ Audio Package align with compliance standards?
The audio supply in the HealthFirst™ Package adheres to the strict standards of pharmaceutical advertising, ensuring compliance and transparency for healthcare marketers.
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