Death Wish Coffee Co. Unveils First Light Roast Coffee Blend
Delight in the New Light Roast from Death Wish Coffee Co.
Experience the Unique Taste of This Premium Blend
Death Wish Coffee Co., a leader in the organic and fair trade coffee sector, has added a refreshing choice to its offerings with the release of its first-ever Light Roast blend. This new addition is designed to cater to coffee lovers looking for a unique combination of sweetness, brightness, and boldness.
A Flavor Profile Like No Other
The Light Roast blend features a careful selection of beans from Colombia, Peru, and premium Robusta. The Colombian coffee brings sweet fruit notes, while the Peruvian variety adds bright acidity. The Robusta adds depth and body, resulting in a coffee experience that's both invigorating and satisfying.
Crafted for the Modern Consumer
Each cup is slow-roasted to perfection, ensuring that enthusiasts looking for a lighter brew will find this offering incredibly appealing. The USDA Organic and Fair Trade Certified blend can be enjoyed at any time, whether hot or iced, making it a versatile pick-me-up throughout the day.
Responding to Changing Tastes
In response to evolving consumer preferences, Death Wish Coffee Co. has expanded its core lineup, which includes Medium, Dark, and Espresso roasts. This new Light Roast provides coffee drinkers with a wider array of options, appealing particularly to a younger demographic that desires more than traditional coffee blends.
A Word from the Leadership
Tom Ennis, the President and CEO of Death Wish Coffee Co., expressed excitement over the addition of the Light Roast. He noted, "This exciting addition completes our core portfolio of Medium, Dark, Espresso, and now Light roasts, offering a full spectrum of high-quality options for today’s discerning coffee consumers." This sentiment underscores the brand's commitment to quality and innovation.
Availability and Exciting Offerings
The Light Roast is currently available in 16 oz. ground bags, with whole bean and single-serve pods expected to launch soon. Customers can easily purchase this delightful blend directly on the company’s website and soon at retailers, including plans to feature it at Target locations.
Commitment to Sustainability
Beyond the core line, Death Wish Coffee Co. prides itself on offering flavored options that also meet rigorous fair trade standards without artificial flavors. The company remains dedicated to sustainable sourcing, reflecting its commitment to the environment and the well-being of coffee farmers.
About Death Wish Coffee Co.
Founded in 2012, Death Wish Coffee Co. began with a mission to provide stronger coffee choices. Mike Brown's vision has grown from a small local endeavor to the #1 Fair Trade and Organic Coffee Brand in the United States. With a wide variety of blends, all USDA Certified Organic, the company has gained popularity across more than 25,000 locations, including major online platforms without compromising quality.
Frequently Asked Questions
What is the new Light Roast from Death Wish Coffee Co.?
The Light Roast is Death Wish Coffee Co.'s first light roast blend, crafted to deliver a unique balance of sweet and bold flavors.
Where can I buy the Light Roast coffee?
The Light Roast can be purchased directly from Death Wish Coffee Co.'s website and will soon be available in retail stores like Target.
What are the main flavor notes of the Light Roast?
The blend features sweet fruit notes from Colombian coffee, bright acidity from Peruvian beans, and depth from Robusta coffee, creating a well-rounded flavor profile.
Is Death Wish Coffee Co. committed to sustainability?
Yes, the company is dedicated to sustainable practices, ensuring all their coffees are Fair Trade Certified and USDA Organic, supporting both the environment and farmers.
How has Death Wish Coffee Co. grown since its inception?
Since its founding, Death Wish Coffee Co. has expanded from a small local operation to the leading Fair Trade and Organic Coffee Brand in the United States, with products available in thousands of stores nationwide.
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