Days Inns - Canada Partners with Country Thunder Festival

Days Inns - Canada Partners with Country Thunder Festivals

Days Inns - Canada has made a significant move by partnering with Country Thunder, becoming the official hotel partner for two major music festivals happening in the region. This exciting collaboration is set to showcase the Days Inns brand at Country Thunder Saskatchewan and Country Thunder Alberta, bringing music lovers and fans together like never before.

First Music Festival Sponsorship

With this partnership, Days Inns - Canada embarks on its inaugural venture into the music festival sponsorship scene. This strategic entry highlights the hotel chain's commitment to connecting with thousands of country music fans attending these beloved festivals.

Connecting with Music Lovers

The Country Thunder Alberta festival anticipates welcoming over 65,000 attendees, while Country Thunder Saskatchewan is expected to draw approximately 75,000 fans. This creates an unparalleled opportunity for Days Inns - Canada to engage with a vibrant community where the love for country music flourishes.

Value and Reliability

Ally Wesson, the Vice President of Marketing at Days Inns - Canada, emphasizes the value that the Country Thunder audience represents. She states, "Country music fans appreciate great value, convenience, and unforgettable travel experiences. This partnership allows us to connect authentically with guests who reflect our core customer base, while reinforcing Days Inn's role as the preferred choice for reliable and affordable accommodations across Canada."

Festival Branding and Visibility

As the Official Hotel Partner, Days Inns - Canada will enjoy prominent branding during both festivals. Their brand presence will be strategically placed throughout the festival venues, including on main stage video screens and in high-traffic areas. This visibility ensures festival-goers will recognize and remember Days Inns during their experiences.

Engaging Festival Experiences

Both festivals will feature dedicated activation spaces where fans can interact with the Days Inns - Canada brand. Attendees will get the chance to engage in immersive experiences and create shareable memories at specially designed activation areas set up throughout the festival.

Extending the Partnership Digitally

The excitement of this partnership doesn't stop at the festival grounds. Days Inns - Canada will extend their reach through coordinated digital marketing campaigns, engaging social media, and exciting promotional contests. This initiative is designed to maintain interaction and enthusiasm throughout the entire festival season.

Celebrating the Collaboration

Gerry Krochak, the Director of Corporate Partnerships at Country Thunder, expresses his enthusiasm for this collaboration, stating, "We are thrilled to welcome Days Inn as our official hotel partner. The inclusive and welcoming spirit of Country Thunder embodies the essence of this partnership with one of Canada’s leading hotel brands. Days Inn goes beyond to offer our fans flexible and reliable travel options for their events in Saskatchewan and Alberta."

Comfort on the Road

For those traveling to the festivals or simply on a weekend getaway, Days Inns offers reliable and affordable comfort. Locations in Canada provide essential amenities such as free Wi-Fi, on-site restaurants or complimentary breakfast, and pools at many locations. Customers can earn valuable Wyndham Rewards points while traveling, redeemable for stays at thousands of Wyndham hotels, vacation club resorts, and vacation rentals worldwide.

About Days Inns - Canada

Days Inns - Canada, part of Realstar Hospitality, stands as one of the country’s leading hotel chains, boasting over 105 independently owned and operated properties with more than 8,500 rooms. The franchise offers a diverse range of urban, airport, and resort properties across primary and secondary markets in Canada. Each Days Inn by Wyndham in Canada participates in the Wyndham Rewards guest reward program, allowing for memorable travel experiences.

About Country Thunder Festivals

The Country Thunder Music Festivals organization is a popular name, attracting approximately 625,000 fans to its multiple multi-day events across North America. Known for featuring top country artists, these festivals create a lively atmosphere that celebrates the essence of country music, making them a highlight on the summer festival calendar.

Contact Information

For further inquiries, contact Melissa Stober at Days Inns - Canada via email at melissa.stober@realstarhospitality.com.

Frequently Asked Questions

What is the partnership between Days Inns - Canada and Country Thunder?

Days Inns - Canada is the official hotel partner for both Country Thunder Saskatchewan and Country Thunder Alberta festivals.

How many attendees are expected at the Country Thunder festivals?

Country Thunder Alberta is expected to have over 65,000 attendees, while Country Thunder Saskatchewan anticipates around 75,000 fans.

What unique experiences will Days Inns - Canada offer at the festivals?

Festival-goers can participate in immersive experiences and capture memorable moments at dedicated activation spaces created by Days Inns - Canada.

What amenities can guests expect at Days Inns hotels?

Guests can enjoy free Wi-Fi, on-site dining options or free breakfast, and pool access at many Days Inns locations across Canada.

How can I earn rewards while staying at Days Inns?

Guests can join the Wyndham Rewards program, earning points during their stay, which can be redeemed for stays at Wyndham hotels and resorts worldwide.

About The Author

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