Darigold's Exciting Retail Partnership with Meijer
Darigold, Inc., a prominent player in the dairy industry based in Seattle, has made waves with its latest partnership with Meijer stores. This collaboration signifies a major step in Darigold's brand expansion plans, allowing its FIT Milk products to reach dairy lovers across the Midwest. Customers can now find Darigold's FIT Whole milk, 2%, and Chocolate varieties in over 265 Meijer locations.
What Makes FIT Milk Special?
Darigold's FIT Milk is not just any milk. Each serving contains an impressive 14 grams of protein and 40% less sugar compared to standard milk, making it a healthy option for nutrition-conscious consumers. Furthermore, it is lactose-free and made with milk sourced from cows that are not treated with added hormones like rBGH or rBST. The ultra-pasteurization process gives FIT Milk an extended shelf life, making it perfect for distribution well beyond its traditional market.
Quality You Can Trust
According to Dan Hofmeister, President of Darigold's Business-to-Consumer division, "All of Darigold's products are made with milk from cows raised on family-owned farms across the Northwest – a region that is ideally suited to producing high-quality dairy. With innovative production processes, we aim to provide our value-added milk products to a broader audience nationwide."
Expansion Beyond the Pacific Northwest
Historically a staple in the Pacific Northwest for over a century, Darigold is actively working to enhance its retail presence across the United States. The company’s full portfolio, which includes milk, cream, half-and-half, butter, cottage cheese, sour cream, and the complete range of FIT Milk products, is crafted from milk sourced from Northwest Dairy Association member farms.
New Production Facility and Global Reach
In addition to the partnership with Meijer, Darigold is nearing the completion of a new production facility in Central Washington, reinforcing its position as one of the largest dairy producers in the country. Darigold is committed to expanding its market share by improving distribution both locally and internationally, with products available in approximately 30 countries worldwide.
Innovative Marketing Strategies
As part of its strategy to grow beyond the Pacific Northwest, Darigold has secured partnerships with major retailers, including Costco and Whole Foods, as well as convenience stores and grocery markets in significant metropolitan areas. These efforts highlight Darigold's commitment to making its quality dairy products readily accessible to consumers.
About Darigold
Headquartered in Seattle, Darigold, Inc. serves as the marketing and processing subsidiary of the Northwest Dairy Association. This cooperative is owned by nearly 300 family-owned farms located in Washington, Oregon, Idaho, and Montana. Processing an impressive 10 billion pounds of milk annually, Darigold operates 11 production facilities in the Northwest, enhancing the quality of dairy available to consumers across the nation.
Frequently Asked Questions
What is Darigold's FIT Milk?
Darigold's FIT Milk is a line of ultra-filtered milk that contains 14 grams of protein, 40% less sugar, and is lactose-free.
Where can I find Darigold's FIT Milk?
FIT Milk is available in over 265 Meijer stores across the Midwest, making it widely accessible to consumers.
What are the benefits of ultra-pasteurization?
Ultra-pasteurization extends the shelf life of milk, allowing for broader distribution and reducing waste.
How long has Darigold been in operation?
Darigold has been a staple in the dairy industry for over 100 years, focusing on quality products sourced from family-owned farms.
How does Darigold ensure the quality of its products?
Darigold sources its milk exclusively from cows raised on farms that follow strict quality standards, ensuring the highest quality dairy products.
