CurrentBody Strengthens Portfolio with Tria Beauty Acquisition

CurrentBody Enhances Beauty Technology Portfolio

CurrentBody has successfully acquired Tria Beauty, an innovative company that is renowned for its pioneering work in at-home laser hair removal technology. This strategic move further strengthens CurrentBody's position in the rapidly growing beauty tech market.

Tria Beauty: A Legacy in At-Home Laser Technology

Founded in 2003, Tria Beauty emerged from the team behind the famed LightSheer™, which was once the standard in professional laser hair removal. Their objective was clear: transform a bulky, expensive clinical device weighing 120 pounds into a user-friendly handheld laser for home use. This vision gave birth to Tria Beauty, setting a new benchmark for at-home laser technology.

Impact on Beauty Tech

Laurence Newman, the CEO of CurrentBody, emphasizes Tria's pioneering role, noting that the brand has been at the forefront of innovation. “Tria was a very early pioneer in at-home laser technology,” Newman asserts, highlighting Tria’s contribution to the development of an effective home skin rejuvenating laser. Notably, a quick FDA search reveals that Tria offers one of the few true home-use lasers available today, thus explaining CurrentBody's interest in acquiring the brand.

Excitement About the Future

Newman’s enthusiasm is palpable as he discusses Tria's storied history and its recent acquisition. Following the recent purchase of ZIIP Beauty, a prominent player in microcurrent technology, Newman confirms that feedback on Tria's legacy has been overwhelmingly positive. This acquisition signifies an exciting new chapter for CurrentBody, recognized for its strong branding in beauty tech solutions.

Expanding the CurrentBody Family

CurrentBody is not just adding a beloved brand to its portfolio; it is also expanding its offerings in key beauty tech categories. Along with Tria Beauty and ZIIP, the company is known for the popular CurrentBody Skin LED mask, blending together significant expertise across various fundamental beauty technologies.

Commitment to Innovation and Safety

The acquisition falls in line with CurrentBody's trend of innovation, as it continually seeks to revolutionize skincare through cutting-edge beauty technologies. For over 15 years, the firm has been a trailblazer in making complex aesthetic technologies accessible for home use. With a focus on safety and efficacy, the company collaborates with respected dermatologists and clinical experts to ensure their devices deliver real results.

CurrentBody's commitment to clinical testing further solidifies its reputation within the beauty industry, as it emphasizes the importance of proving the effectiveness of its products to customers. As a result, users can expect proven systems that bring professional results to their home skincare routines.

Contact Information

For those interested in more information about CurrentBody and Tria Beauty, reaching out to the team is simple.

About CurrentBody: CurrentBody has transformed skincare through innovative beauty technology, offering products that leverage advanced aesthetic technologies for home use.

Frequently Asked Questions

What is the significance of CurrentBody acquiring Tria Beauty?

The acquisition allows CurrentBody to strengthen its presence in the beauty technology market, adding a renowned brand known for its innovation in at-home laser technology.

How long has CurrentBody been in operation?

CurrentBody has been a leader in the beauty tech industry for over 15 years, consistently revolutionizing skincare routines through advanced technologies.

What role has Tria played in the beauty tech industry?

Tria Beauty was one of the first to develop effective at-home laser hair removal solutions, setting benchmarks for home-use devices.

How does CurrentBody ensure the safety of its products?

CurrentBody collaborates with dermatologists and clinical experts to conduct independent testing, ensuring the safety and efficacy of its beauty devices.

What products are included in CurrentBody's portfolio?

CurrentBody's portfolio includes well-known brands such as Tria Beauty, ZIIP Beauty, and the CurrentBody Skin LED mask, covering a range of beauty technologies.

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