Cuisine Solutions Welcomes Mads Houlberg as Chief Officer

Cuisine Solutions Welcomes New Chief International Development Officer

Cuisine Solutions Inc. (CSI), the global leader in sous vide cooking, proudly announces the appointment of Mads Houlberg as its new Chief International Development Officer. With this significant role, Houlberg is set to spearhead the company's global expansion while overseeing the international business development efforts.

Extensive Experience in the Food Industry

Houlberg joins Cuisine Solutions with a robust track record spanning over 20 years in the food industry. His previous positions include President of Unilever Foodservice and Senior Vice President at Emirates Flight Catering. His leadership at Majid Al Futtaim Group in Dubai further highlights his comprehensive experience in various aspects of food service and operational management.

Driving International Sales and Strategy

Throughout his career, Mads has consistently demonstrated his ability to deliver international sales excellence and robust strategic planning across multiple continents, including Europe, Asia, Africa, the Middle East, and North America. This global perspective positions him to effectively drive Cuisine Solutions' ambitious international growth roadmap.

Leadership's Confidence in Mads' Vision

Felipe Hasselmann, the Chief Executive Officer and President of Cuisine Solutions, expressed his enthusiasm regarding Houlberg's appointment. He stated, "We are pleased to welcome Mads to our executive team. His extensive experience in international business development, alongside a deep understanding of global markets, will be invaluable in accelerating our international expansion strategy while reinforcing our commitment to sustainable growth."

Cultural Alignment with Company Values

Mads Houlberg's dynamic business approach aligns seamlessly with the innovative culture at Cuisine Solutions. Hasselmann noted, "Our transformation is not limited to domestic channels; we will continue to source our raw materials from top suppliers worldwide. This commitment to partnership extends beyond borders, enhancing our relationships with both domestic and international customers for years to come."

A Personal Journey with Cuisine Solutions

Houlberg expressed his excitement about joining Cuisine Solutions at such a pivotal moment. He shared, "The company has built a strong foundation for international expansion, and ever since I engaged with Cuisine as a customer seven years ago, I found the company and its products truly aspirational. I always wanted to be part of this incredible team on the inside."

Overseeing Operations from Dubai

In this new role, Houlberg will manage Cuisine Solutions' international businesses from Dubai, with all overseas operations reporting directly to him. His leadership is expected to bring fresh insights and strategies that will uphold the company's commitment to quality and excellence.

About Cuisine Solutions

As the world's leading manufacturer of sous vide foods, Cuisine Solutions is at the forefront of culinary innovation. With a team of internationally acclaimed chefs, the company has pioneered and perfected the sous vide cooking technique. Headquartered in Sterling, Virginia, Cuisine Solutions serves over 35,000 restaurants and 3,500 retail locations, alongside many of the world's top airlines and hotel brands. For detailed information about their offerings, interested parties can visit www.cuisinesolutions.com.

Frequently Asked Questions

Who is Mads Houlberg?

Mads Houlberg is the newly appointed Chief International Development Officer at Cuisine Solutions, bringing over 20 years of experience in the food industry.

What will Houlberg's role entail?

Houlberg will lead Cuisine Solutions' global expansion efforts and oversee international business development initiatives.

Where will Mads Houlberg operate from?

He will manage international operations from Dubai, ensuring all overseas units align with the company's growth strategies.

What does Cuisine Solutions specialize in?

Cuisine Solutions is the leading manufacturer of sous vide foods, recognized for pioneering this innovative cooking method.

How can I learn more about Cuisine Solutions?

For more information, you can visit their website at www.cuisinesolutions.com.

About The Author

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