Crocs Unveils Eco-Friendly Keep It Going Classic Clog Today
Crocs Introduces the Keep It Going Classic Clog
Crocs, a global leader in innovative casual footwear, proudly announces the release of its latest creation, the Keep It Going Classic Clog. This exciting launch marks a significant step in the company’s journey toward sustainability by integrating 25% post-consumer recycled materials into each pair of clogs. Crocs has made this achievement possible through their 'Old Crocs. New Life' consumer takeback program, which collects worn-out shoes and repurposes them.
Breaking Ground with Recycled Materials
By using materials collected from the brand’s takeback initiative, Crocs aims to showcase effective circularity in action. This limited-edition clog is not just another product; it’s a testament to Crocs' commitment to a more sustainable future. Every shoe is made with care, derived from the old pairs sent in by dedicated Crocs enthusiasts. This innovative approach allows the brand to significantly reduce waste and give new life to forgotten footwear.
A Revolutionary Step Towards Sustainability
The Keep It Going Classic Clog follows a pivotal moment for Crocs, having recently announced that at least 25% of the materials used across its entire Croslite product range now include bio-circular components. This milestone emphasizes the brand's dedication to sustainability while continuing to provide comfort and style in every pair of shoes. The incorporation of these bio-circular materials signifies Crocs’ effort to innovate and repurpose plant-based byproducts that might otherwise end up as waste.
Engagement with the Community
Deanna Bratter, Chief Sustainability Officer for Crocs, expressed gratitude towards their loyal customers, stating, "I want to thank every Crocs fan who brought in or sent back their old Crocs shoes so we could explore ways to give them a new life. This type of circularity program only works when consumers engage and are willing to do some good in the world together." Crocs believes that its sustainability initiatives rely heavily on community involvement, thereby creating a positive impact on the environment.
Collecting Old Crocs for a Better Tomorrow
Since introducing the 'Old Crocs. New Life’ initiative, the brand has been able to collect unwanted footwear from retail locations and via online mail-back kits. Shoes that are still in good condition are donated to Soles4Souls, a notable non-profit organization that helps bring economic opportunities to underserved communities. Crocs processes shoes that can no longer be worn, deconstructing them into valuable recycled materials, now a part of the Keep It Going Classic Clog.
A Unique Product with Individual Flair
The Keep It Going Classic Clog is not only environmentally friendly but also features a unique design that highlights its sustainable journey. Each clog is named 'Moon Dust,' showcasing an appealing almond color with hints of recycled material sprinkled throughout. The design intends to represent the contributions of Crocs fans to the brand’s eco-friendly achievements. Additionally, the phrase 'Keep It Going' etched within the clog serves as a reminder of the collective effort that fuels this initiative.
Commitment to Circular Solutions
Crocs remains steadfast in its commitment to fostering circular solutions and cutting down on waste in production, distribution, and end-of-life processes. The Keep It Going Classic Clog aligns perfectly with the brand’s dedication to creating a more sustainable footwear future. As Crocs looks ahead, it firmly believes that sustainable practices will pave the way for an eco-conscious global footwear industry.
Frequently Asked Questions
What materials are used in the Keep It Going Classic Clog?
The Keep It Going Classic Clog is made with 25% post-consumer recycled materials, alongside Crocs’ bio-circular materials derived from plant byproducts.
How does the 'Old Crocs. New Life' program work?
This program allows consumers to return their old Crocs shoes, which are then repurposed or donated to help reduce waste and contribute to sustainable practices.
Where can I purchase the Keep It Going Classic Clog?
The clogs are available online and at select Crocs retail locations across the U.S.
What is the significance of the color 'Moon Dust'?
'Moon Dust' represents the recycled materials used in each clog, showcasing Crocs’ commitment to sustainable design and highlighting the unique contributions from consumers.
Is Crocs committed to sustainability beyond this product?
Yes, Crocs is actively pursuing circular solutions and innovative practices to reduce waste across all areas of production and consumption within its operations.
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