Creative Realities Expands Offerings with New Leadership Role

Creative Realities Moves Into New Market Segments

Creative Realities, Inc. (NASDAQ: CREX), a prominent name in the digital signage and media landscape, is thrilled to announce its latest expansion into the live venue and Internet Protocol Television (IPTV) sectors. This shift comes on the heels of an impressive track record in the digital space over the past year and a half. To boost this strategic growth, they have appointed Michael Baez as the Vice President of IPTV Business Development, dedicated to this newly formalized division.

Commitment to Excellence in Innovative Solutions

The move into live venues highlights Creative Realities’ dedication to providing integrated solutions that meet the diverse needs of various sectors, from convention centers and transit hubs to casinos and corporate environments. Their track record includes successful projects with illustrious clients like the San Antonio Spurs and the Boston Celtics, demonstrating their strong presence in the sports and entertainment domains.

Leadership Insights From the CEO

Rick Mills, the CEO at Creative Realities, expressed his confidence in the new direction. He stated, "The growth of our Live Venue and IPTV team underpins our commitment to invest in expanding our services. This team is crucial to our vision, as they enhance brand presence and deliver effective solutions. We're excited for the future growth this expansion will bring as we explore new opportunities across various sectors."

A Seasoned Expert Joins the Team

Michael Baez brings over a decade of experience in the IPTV realm, previously spearheading development efforts for Uniguest in the sports and entertainment industry. With more than 20 years of combined experience in sales and engineering, Baez aims to enhance Creative Realities' technology offerings and create innovative revenue-generating strategies, ensuring they continue to meet the challenges of both established and emerging markets.

Thoughts from the President of Sports and Entertainment

Lee Summers, the President of Sports and Entertainment, expressed enthusiasm about Baez's arrival. "I've had the privilege to work with Mike in the past; he is an exceptional talent. His mix of sales acumen and technical expertise, along with his leadership style, will be instrumental in our growth journey."

Setting New Standards in Live Venue and IPTV Solutions

Creative Realities distinguishes itself in the competitive live venue and IPTV arenas through a comprehensive, end-to-end service model. Unlike many service providers that conclude their role post-installation, Creative Realities offers significant “Day 2” support via its internal engineering and technical teams. This proactive approach ensures that systems remain optimized well after setup, addressing a common challenge in the industry where reliance on third-party vendors can impede service quality.

Maximizing ROI and Strategic Support

Beyond installation and ongoing support, Creative Realities provides a competitive advantage through its network strategy expertise. They assist clients in maximizing return on investment with tailored content creation and monetization strategies. By leveraging procurement partnerships with major global players such as Samsung and LG, they can offer their clients competitive hardware pricing, translating savings directly into client benefits. This blend of support, strategic insight, and cost-effectiveness positions Creative Realities as a leader in the live venue market.

Looking Towards Future Innovations

As the newly appointed VP of IPTV Business Development, Michael Baez shared his vision: "My goal is to expand our offerings at Creative Realities and provide clients with a comprehensive suite of solutions that adapt to their evolving needs. By enhancing our technology solutions and focusing on methods to amplify monetization and ROI, we're not merely meeting client expectations—we're enabling them to unlock new opportunities within their spaces and investments."

This strategic enhancement cements Creative Realities' status as an all-encompassing provider of live venue and IPTV solutions, ensuring clients benefit from a seamless experience aimed at driving consistent performance and quantifiable success.

Frequently Asked Questions

What is the recent expansion about?

Creative Realities has expanded into live venue and IPTV sectors, appointing Michael Baez as the VP of IPTV Business Development to lead this initiative.

Who is Michael Baez?

Michael Baez is the new Vice President of IPTV Business Development at Creative Realities, bringing over a decade of expertise in the IPTV industry.

What is Creative Realities' approach to support?

Creative Realities offers robust “Day 2” support through in-house teams, ensuring systems are optimized long after installation.

How does Creative Realities maximize ROI for its clients?

They help clients create tailored content and monetization strategies to maximize return on investment, coupled with competitive pricing on hardware.

What industries does Creative Realities serve?

Creative Realities serves various sectors including sports, entertainment, automotive, and corporate environments.

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