Crate & Barrel Enhances Payment Systems with Adyen Partnership

Crate & Barrel Unifies Payment Experience with Adyen

In an exciting development, Crate & Barrel is leveraging Adyen's innovative financial technology to centralize payments across all shopping channels. This partnership is a significant step in Crate & Barrel's ongoing digital transformation journey.

Understanding the Partnership

Adyen has been chosen as the official payment processing partner for Crate & Barrel, which operates 110 physical retail stores as well as a comprehensive online presence. This collaboration will also extend to the CB2 brand under the Crate & Barrel umbrella. The primary objective of this partnership is to create a seamless technological transformation that enhances the in-store and online shopping experience, enabling a truly omnichannel retail strategy.

Benefits of Unified Commerce

By implementing Adyen's unified commerce solution, Crate & Barrel aims to unlock valuable shopper insights and streamline operations. This technology allows the brand to develop an integrated customer journey, essential for advancing its digital presence in the home furnishing industry.

According to recent consumer behavior trends, a significant portion of shoppers (43%) utilize multiple channels during their purchasing process. This means that many customers might start their journey online and then choose to finalize their purchases in-store. However, up to 75% of retailers have not yet enabled this smooth transition across channels, often treating online and offline sales as separate entities.

The Rationale Behind the Move

Crate & Barrel has recognized the importance of a financial technology partner capable of fostering connected customer experiences in today's competitive retail landscape. With nearly half of their transactions taking place online, the need for cohesive interaction between various shopping platforms is paramount.

Voices from Leadership

Crate & Barrel’s CEO, Janet Hayes, emphasized the customer's perspective in her statement, noting that this partnership will greatly enhance the shopping experience for both Crate & Barrel and CB2 customers. She stated, "This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy. As a result, our customers can enjoy a seamless shopping and payment experience any way they choose to shop with us."

Driving Innovation with Data

With Adyen’s unified commerce framework, Crate & Barrel Holdings is set to consolidate its payment channels, presenting a singular view of customer interactions. This approach will enable actionable insights into consumer behavior, addressing the shortcomings of previously disconnected data systems. By utilizing Adyen’s advanced capabilities, both the Crate & Barrel and CB2 brands can innovate and adapt effectively to the changing preferences of their customers, whether they are shopping online or in-store.

Davi Strazza, president of Adyen North America, remarked on the alignment of values between the two companies. He expressed enthusiasm about contributing to Crate & Barrel's growth through Adyen’s innovative financial technology platform, highlighting the significance of customer needs in shaping their services.

About Adyen and Crate & Barrel

Adyen, identified by its ticker ADYEN, stands out as a leading financial technology platform trusted by numerous global enterprises. Adyen combines end-to-end payment capabilities along with data-driven insights in a single, cohesive solution. The company’s partnerships with significant brands have highlighted its continuous growth trajectory.

Since its establishment, Crate & Barrel Holdings Inc. has been dedicated to providing inspiration and high-quality products for the modern home. Their offerings span various brands, including Crate & Barrel, CB2, Crate & Kids, and Hudson Grace. The integration of innovative payment systems reflects the company's commitment to ensuring a superior shopping experience for millions of visitors to their stores and websites annually.

Frequently Asked Questions

What is the significance of the Adyen partnership?

The partnership aims to unify Crate & Barrel's payment systems across online and physical stores, enhancing the overall customer experience.

How will the new payment system benefit customers?

Customers will enjoy a seamless payment experience, allowing them to transition smoothly between online and in-store shopping.

What advantages does a unified commerce solution offer?

This solution provides insights into customer behavior, streamlines operations, and drives personalization in shopping experiences.

Which brands are included in the partnership?

The partnership includes both Crate & Barrel and its sister brand, CB2.

What is Adyen’s role in this collaboration?

Adyen acts as Crate & Barrel's payment processing partner, integrating technology to enhance customer engagement and satisfaction.

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