Crackd Disrupts Breakfast with Plant-Based Egg Launch
Crackd Launches Plant-Based Egg Product Across U.S.
Crackd, the leading plant-based egg product in the UK, has announced its availability in major grocery stores across the United States. This exciting news comes as the demand for healthier egg alternatives continues to rise among consumers.
New Grocery Store Availability
With Crackd now stocked in various locations, consumers can find it in stores such as Jewel-Osco in Chicago and at Albertsons, Randalls, and Tom Thumb throughout Texas. This rollout is significant as these cities are among the largest metropolitan areas in the nation.
Consumer Interest in Healthier Options
Many Americans are on a quest to eat healthier without sacrificing flavor. Crackd is designed to meet this demand perfectly; it serves as an excellent substitute for traditional eggs in a variety of dishes, including scrambles, pancakes, and baked goods.
Benefits of Choosing Crackd
Jonathan Traub, President of Plant Heads Inc., emphasizes that Crackd offers a superior taste and texture. Key features of Crackd include:
- All-natural and non-GMO ingredients
- Zero cholesterol for a heart-healthy choice
- Free from 14 major allergens
- Lower in calories and fat compared to eggs
- Versatile for use in a wide range of recipes
Addressing Consumer Concerns
The plant-based egg market is experiencing a surge in popularity, largely due to recent challenges in the traditional egg industry. Consumers are expressing concerns regarding the pricing, availability, and safety of animal-derived eggs, with many looking for alternative solutions.
Crackd's Unique Selling Proposition
Developed by a Michelin Award-winning chef, Crackd provides an exceptional egg replacement that maintains the flavors and textures consumers crave. Its versatility allows it to be utilized in numerous dishes, catering to a wide audience seeking convenient and healthier meal options.
Economic Factors Influencing Market Trends
Given the rising prices of eggs and potential shortages, many are turning to plant-based options as alternatives. This might be a pivotal moment for the plant-based egg sector as consumers value nutrition, taste, and budget-friendliness.
Pricing and Packaging
The 12 oz. pourable pouch of Crackd is designed to replace the equivalent of seven eggs and is competitively priced between $6.99 and $7.49, making it an accessible option for consumers.
About Crackd
Owned by Plant Heads Inc., Crackd is the UK's leading liquid plant-based egg replacement, renowned for its performance in cooking and baking. It stands out due to its health benefits, including lower fat, calorie content, and the absence of allergens compared to conventional eggs.
Connect with Crackd
For more information about Crackd and its range of products, visit their official website or social media pages to explore recipes and tips for incorporating this innovative egg alternative into your meals.
Frequently Asked Questions
What is Crackd?
Crackd is a plant-based egg product that serves as an alternative to traditional eggs, crafted to mimic the taste and texture of real eggs.
Where can I buy Crackd?
Crackd is available in major grocery stores including Jewel-Osco in Chicago and various locations in Texas.
What are the health benefits of Crackd?
Crackd is low in calories and fat, free from cholesterol, and does not contain common allergens, making it a healthier choice compared to conventional eggs.
Can Crackd be used in baking?
Yes, Crackd is versatile and can be used in baking, cooking, and various recipes where eggs are typically required.
How is Crackd made?
Crackd is made from all-natural and non-GMO ingredients, developed by a Michelin Award-winning chef ensuring high quality and taste.
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