Continuum Media Strengthens CTV Strategy with New Hire
Continuum Media Appoints Roxanne Geyer for CTV Management
Continuum Media is excited to announce the addition of Roxanne Geyer to its team, taking on a pivotal role in managing the company’s Connected TV (CTV) relationships. Geyer arrives with nearly two decades of rich experience in both traditional and digital advertising, which focuses significantly on CTV and digital platforms.
Roxanne Geyer: A Seasoned Professional
Before joining Continuum, Geyer was deeply engaged with multiple facets of the CTV sector. Her extensive background in this evolving medium positions her as a formidable asset for the company. She’ll work diligently to highlight CTV opportunities to the sales team while aligning integration requirements with the operations teams, acting as a vital communication link with CTV partners.
Growth of CTV Viewership
According to industry insights, CTV viewership is projected to keep climbing, contributing around 8.1% of total advertising expenditure. As audiences transition towards using various platforms for their media consumption, establishing effective strategies for reaching these viewers becomes essential. Geyer aims to assist advertisers as they navigate both traditional linear options and the increasingly complex web of streaming services available today.
Importance of a Unified Advertising Approach
As the advertising landscape becomes increasingly fragmented with multiple streaming services, advertisers face the daunting task of reaching their target audiences efficiently. Geyer points to the NFL as an example of how Continuum Media’s platform effectively addresses this complexity. “As audiences continue to consume their media via multiple sources in the comfort of their homes, advertisers must rise to the challenge of reaching their customers, and Continuum Media is well-positioned to help those advertisers succeed,” she noted.
A Streamlined Solution for Advertisers
Continuum Media’s platform offers an innovative solution that facilitates the planning, purchasing, and measurement processes for advertisers. In this changing landscape, the brands that thrive will be those that deliver cohesive campaigns across cable, broadcast, and digital channels. With Geyer’s extensive expertise, Continuum looks to enhance its CTV offerings for clients.
Future Challenges in Television Advertising
“In 2025, advertisers will face significant challenges in the fast-changing television landscape. Continuum is here to provide efficiency along with trustworthy delivery across all media forms—broadcast, cable, and CTV. Excluding CTV from television media plans means missing out on reaching a comprehensive target audience,” continued Geyer.
Connecting Advertisers to Audiences
Continuum’s Managed Service Platform is designed to bridge gaps in audience connection. It enables access to advertising inventory across broadcast, cable, and digital platforms at local, regional, and national levels, ensuring audiences are successfully reached, regardless of their location.
“Our strategy for engaging CTV audiences is approached with the same diligence and thoughtfulness as our outreach in conventional media. Advertisers can trust Continuum to effectively reach their audiences, whether through linear or CTV channels,” Geyer concluded.
Frequently Asked Questions
What role does Roxanne Geyer play at Continuum Media?
Roxanne Geyer joins Continuum Media to lead CTV management efforts and promote opportunities within the sales team.
How does CTV viewership impact advertising?
CTV viewership is on the rise, influencing advertisers to integrate it into their overall media strategies to reach broader audiences.
Why is a unified advertising approach important?
A unified advertising strategy helps brands deliver consistent messaging across various platforms, enhancing their effectiveness in reaching audiences.
What challenges do advertisers face in 2025?
In 2025, advertisers will face a rapidly evolving television landscape, making it essential to adapt strategies and leverage CTV for audience reach.
How does Continuum Media support advertisers?
Continuum Media provides innovative solutions to streamline planning and execution in advertising campaigns across multiple media formats.
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