Context Networks and NRT Technology Partnership
In a groundbreaking move, Context Networks has forged a strategic alliance with NRT Technology, a leader in gaming payment technology. This partnership is poised to redefine how casinos engage with their guests by enabling dynamic digital advertising across more than 1,000 casino properties worldwide. The core aim is to unlock non-gaming revenue, making the guests' experience richer and more personalized.
The Core Capabilities of Context Networks
Technology Overview
At the heart of this partnership is Context Networks' innovative advertising platform, designed to deliver real-time and highly targeted digital advertising. As casino operators embrace this advanced technology, they can capitalize on every guest interaction, creating opportunities for non-gaming, tax-efficient revenue.
NRT Technology’s Role
NRT Technology has a significant presence, serving over 800 casinos and including all of the world’s largest casino properties. Through this collaboration, Context Networks gains access to NRT’s extensive international footprint, facilitating enhanced distribution of their advertising platform in key markets.
Enhancing the Casino Experience
Michael Dominelli, CEO of NRT Technology, highlights that this partnership signifies a major opportunity for casinos to diversify revenue streams. By integrating Context's platform into kiosks, table displays, and mobile apps, casinos can transform guest interactions into revenue-generating experiences.
Advertising Technology Integration
Components of the Partnership
The partnership integrates Context Networks' advertising technology, powered by Mobiquity Technologies (OTC: MOBQ), into NRT's solutions. Some key components include:
- NRT Financial Kiosks: With over 11,000 units globally, these kiosks provide ATM services and financial transactions while being optimized for rapid marketing deployment via Context's API.
- Opal Non-Gaming Kiosks: These kiosks are now set to include targeted advertising, enhancing engagement with guests outside the gaming areas.
- VisuaLimits Pro Digital Table Game Signs: Dominating market share across table games, these digital displays provide customer-facing advertising opportunities at the tables.
- JoinGo Loyalty App: Serving as a loyalty app for 80% of casinos, this app will allow embedded digital advertising experiences, adding to player engagement.
The Contextual Promotions Media Network™
The Contextual Promotions Media Network™ (CPMN) is a comprehensive platform that standardizes digital advertising across the casino industry while maintaining data integrity and transparency. It enables casino operators to function as digital publishers without substantial capital investment, facilitating a seamless advertising experience.
Importance of Real-Time Marketing
Through its Deep Intelligence Marketing functionality, CPMN provides context-aware advertising that is relevant to the guest, whether they're at a table game or redeeming a reward through a casino app. This real-time adaptability is crucial for enhancing the casino experience and keeping guests engaged.
Creating New Revenue Opportunities
By adopting advanced advertising techniques in their operations, casinos can generate new streams of income while also increasing player loyalty. For advertisers, this collaboration offers an accurate, measurable environment for delivering targeted advertising campaigns to specific demographics.
Conclusion: A Bright Future Ahead
Matt Olden, CEO of Context Networks, believes that this partnership marks a significant step in evolving casino operations beyond traditional gaming revenue. The potential to offer customized advertising experiences not only boosts earnings but also enriches the guest experience significantly. As the partnership takes shape, both companies are poised to lead innovation in the gaming and advertising landscapes.
Frequently Asked Questions
What is the main objective of the partnership between Context Networks and NRT Technology?
The partnership aims to enhance casino advertising capabilities, allowing for dynamic, real-time marketing that unlocks new revenue streams.
How does Context Networks support casinos in increasing revenue?
Context Networks provides an advertising platform that enables casinos to leverage guest interactions for targeted advertising, which is designed to create additional income opportunities.
What is the Contextual Promotions Media Network™?
The CPMN is a unified digital advertising platform that aids casino operators in implementing effective advertising strategies while maintaining transparency and compliance.
How many casinos will benefit from this partnership?
The partnership aims to impact over 1,000 casino properties worldwide, enhancing their advertising reach and capabilities.
What technology does NRT provide in this partnership?
NRT Technology enables the integration of Context Networks’ advertising technology into various platforms, including kiosks and mobile apps, improving the overall guest experience.