Constellation Brands Welcomes E. Yuri Hermida as EVP to Drive Growth

Constellation Brands Announces E. Yuri Hermida as New EVP

Constellation Brands (NYSE: STZ), a prominent player in the beverage alcohol sector, has shared exciting news with the broader community. The company has appointed E. Yuri Hermida as its new Executive Vice President and Chief Growth & Strategy Officer. This pivotal role will see Hermida at the forefront of various key components, including Consumer Insights & Innovation, Digital Transformation, and Strategy & Analytics, while reporting directly to Bill Newlands, President and Chief Executive Officer.

A Proven Leader in Consumer Packaged Goods

Hermida is characterized as a dynamic global leader, with an impressive track record cultivated through extensive experience across the Consumer Packaged Goods (CPG) industry. He has showcased his talent in areas such as marketing, innovation, operational excellence, and general management specifically in North America, Asia, Europe, and Latin America. His previous role at Sovos Brands, where he made significant strides as President and Chief Growth Officer, further emphasizes his capability to bring positive change and innovation.

Why Constellation Brands Chose Hermida

Newlands expressed palpable excitement about Hermida joining the team, noting that his deep understanding of diverse market trends within CPG is a beneficial asset as the company consistently seeks to adapt and grow in alignment with evolving consumer preferences. Hermida's ability to drive results and foster growth is something the company is eager to embrace as they aim for industry-leading growth strategies moving forward.

A Unique Journey Across Countries

Originating from Mexico City, Hermida's journey began in brand management with The Procter & Gamble Company, where he managed a variety of products in the food and beverage sector. Over the years, he progressed to hold significant leadership titles across the globe, illustrating his capacity to connect with international market needs and consumer behaviors, thus paving the way for sustainable growth.

Successor's Legacy

Hermida's role marks a transition as he takes over from Mallika Monteiro, who made impactful contributions to the company's Growth Organization. Under Monteiro's leadership, the company advanced its innovation and digital capabilities. As Hermida steps in, she continues her leadership within the beer brand portfolio, focusing on the brand marketing and the unique global dynamics of the competitive beverage landscape.

Constellation’s Commitment to Consumers and Brands

Constellation Brands prides itself on producing beloved brands across beer, wine, and spirits. Their portfolio includes high-end offerings like Corona, Modelo, and craft spirits from The Prisoner Wine Company and Casa Noble Tequila. The company remains steadfast in its mission to foster human connections through its products, a philosophy that Hermida is eager to contribute to.

Focus on Sustainability and Social Responsibility

As an agriculture-based company, Constellation Brands actively adheres to sustainable business practices and environmental stewardship. Their commitment to enhancing social equity and promoting responsible alcohol consumption is a central tenet of their operation, ensuring that their growth strategies align with broader societal goals.

Looking Ahead

With Hermida at the helm of growth and strategy, Constellation Brands is poised for sustained progress. The company is dedicated to not just meeting current market demands but also anticipating future trends and consumer preferences. This forward-thinking approach underscores their readiness to harness new opportunities, making them a noteworthy contender in the beverage industry.

Frequently Asked Questions

Who is E. Yuri Hermida?

E. Yuri Hermida is the newly appointed Executive Vice President and Chief Growth & Strategy Officer at Constellation Brands.

What responsibilities does Hermida have in his new role?

He is responsible for driving Consumer Insights, Innovation, Digital Transformation, and Strategy within Constellation Brands.

What was Hermida's previous position before joining Constellation Brands?

Prior to joining Constellation, Hermida served as President at Sovos Brands and was previously their Chief Growth Officer.

Where did Hermida start his career?

He began his career in brand management with The Procter & Gamble Company in Mexico City.

What is Constellation Brands' mission?

Constellation Brands aims to build brands that foster human connections and drive meaningful growth, while committing to sustainability and social responsibility.

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