Constellation Brands Welcomes E. Yuri Hermida as EVP of Growth

Constellation Brands Announces Leadership Change

Constellation Brands, a well-known name in the beverage alcohol industry, has appointed E. Yuri Hermida as its new Executive Vice President and Chief Growth & Strategy Officer. This significant move signals their commitment to enhancing business strategies and adapting to evolving consumer needs.

Hermida's Background and Expertise

E. Yuri Hermida comes to Constellation Brands with an impressive resume, reflecting extensive experience in consumer packaged goods (CPG) across various international markets. His track record includes leadership roles in North America, Europe, Asia, and Latin America, showcasing his ability to drive impressive results. He will be focusing on vital areas such as consumer insights, digital transformation, media strategies, and overall business development.

Previous Experience at Sovos Brands

Prior to joining Constellation, Hermida held key positions at Sovos Brands where he rapidly advanced through the ranks from Chief Growth Officer to President. His strategic vision and execution there greatly contributed to the company’s remarkable growth trajectory.

Contributions at Reckitt and P&G

Before his tenure at Sovos, Hermida was a pivotal figure at Reckitt, where he drove enhancements in business performance in both Europe and North America. His career began with The Procter & Gamble Company in his home country, where he managed multiple brands effectively, engaging in significant growth and brand development initiatives.

Vision for Constellation Brands

Speaking of his new role, Hermida expressed excitement about leading Constellation Brands during a transformative period. He aims to leverage his expertise to foster sustainable growth and innovation, ensuring that the company not only competes effectively in the market but also sets trends in the beverage sector.

Acknowledgement of Mallika Monteiro's Contributions

E. Yuri Hermida takes over the position previously held by Mallika Monteiro, renowned for her exceptional work in advancing Constellation’s innovation and digital advancement strategies. Monteiro has played a crucial role in overseeing aspects essential for maintaining momentum in Constellation’s beer portfolio.

Continued Collaboration

Bill Newlands, President and Chief Executive Officer, emphasized how both leaders will continue collaborating to ensure the company scales new heights in its branding endeavors, particularly within its premium beer segment.

About Constellation Brands

Constellation Brands is a premier international producer and marketer of various alcoholic beverages, with a diverse portfolio including renowned beer brands like Corona and Modelo. The company’s overarching mission revolves around creating beloved brands and nurturing human connections. This dedication has transformed them into one of the fastest-growing large CPG companies in the retail space.

Commitment to Sustainability

The company prides itself on sustainable practices, embedding environmental, social, and governance (ESG) strategies into its core business model. Constellation aims to lead the industry not just in profits but also in responsible practices that enhance community and environmental well-being.

Frequently Asked Questions

What is the new role of E. Yuri Hermida at Constellation Brands?

E. Yuri Hermida is appointed as the Executive Vice President, Chief Growth & Strategy Officer, overseeing several strategic initiatives to foster growth.

What prior experience does Hermida bring to Constellation Brands?

Hermida has experience at Sovos Brands and Reckitt, with a successful track record in consumer packaged goods management across various regions.

What strategic areas will Hermida focus on?

He will focus on consumer insights, digital transformation, media strategies, new business ventures, and analytics.

Who did Hermida succeed in his new position?

Hermida succeeds Mallika Monteiro, who contributed significantly to brand growth and innovation efforts at Constellation.

What is Constellation Brands known for?

Constellation Brands is known for its prominent portfolio within the beverage industry, including popular brands like Corona and a strong commitment to sustainability.

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