Comscore Partners with The Summit League for Enhanced Analytics
Comscore Enhances TV Measurement for The Summit League
Comscore, a leader in consumer behavior analytics, has recently announced an exciting multi-season partnership with The Summit League. This agreement focuses on providing expansive national and local TV measurement insights up to the 2025-2026 basketball seasons. Such a collaboration marks a significant advancement in sports data analytics, allowing for a nuanced understanding of viewer demographics, engagement, and reach.
Insightful Viewer Data for Targeted Advertising
Through this agreement, The Summit League can access rich viewer insights which will facilitate more targeted advertising and sponsorship deals. Using Comscore's advanced methodologies, the league will gain critical data that can help illustrate its basketball programs' impact, essential for attracting sponsors and enhancing revenue streams.
Innovations in Broadcast Measurement
Featured prominently on CBS Sports Network, The Summit League’s basketball will now leverage Comscore’s cutting-edge data capabilities, offering a more detailed view of audience engagement than traditional measurement tools provide. The partnership will ensure that each game is monitored closely, providing comprehensive visibility into both national and local broadcasts.
Commitment to Accurate Measurement
Steve Bagdasarian, Chief Commercial Officer at Comscore, expressed enthusiasm about the partnership, highlighting the commitment to delivering accredited TV measurement data. With robust coverage across the United States, this deal caters to a growing demand we see in sports broadcasting today, particularly within college basketball.
Elevating The Summit League's Sponsorship Potential
Ray Katz, Chief Operating Officer and Co-Founder of Collegiate Sports Management Group, also commented on the importance of the partnership. He indicated that having Comscore as the lead measurement provider is crucial for modernizing how sports viewing analytics are evaluated. This strategic relationship will unlock fresh revenue avenues in the sponsorship domain, elevating the overall potential for The Summit League.
Future of Audience Measurement in Sports
As the first NCAA Division I intercollegiate athletic conference to partner with Comscore for TV measurement, The Summit League is leading the way in sports media analytics. This partnership aligns perfectly with the increasing expectations from audiences and sponsors alike for deeper insights into sports viewership trends.
About Comscore
With its extensive data capabilities, Comscore stands as a reliable partner for media planning and evaluation across various platforms. Offering a robust understanding of both digital and linear TV viewership, they help media buyers and sellers engage in better business decision-making. Their proven track record in comprehensive audience measurement solidifies their status in the industry.
Facts about The Summit League
The Summit League is celebrating its 42nd year at the NCAA Division I level and features 19 championship sports. With nearly 100,000 enrolled students across its member institutions, the league plays a key role in sports at the collegiate level. It consists of nine member institutions that are strategically located in significant U.S. metropolitan areas, an essential factor in increasing their visibility and appeal.
Frequently Asked Questions
What is the main objective of the Comscore and Summit League partnership?
The partnership aims to enhance TV measurement capabilities for The Summit League, providing insights into viewer demographics and engagement.
How long will this partnership last?
The agreement spans multiple seasons, specifically covering the 2024-2025 and 2025-2026 basketball seasons.
Why is accurate measurement important in sports broadcasting?
Accurate measurement enables leagues to showcase their value to sponsors better, ultimately enhancing financial support and growth opportunities.
What benefits will The Summit League gain through this partnership?
The Summit League will gain targeted insights that will aid in developing effective advertising and sponsorship strategies.
How does Comscore support media buyers and sellers?
Comscore provides comprehensive cross-platform measurement, allowing media buyers and sellers to make informed decisions based on detailed audience behavior data.
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