Comscore Enhances YouTube Measurement for Global Markets
Comscore Expands International YouTube CTV Measurement
Comscore (NASDAQ: SCOR), a leading name in consumer behavior analytics, has taken a significant step in enhancing its measurement capabilities for YouTube audiences across international boundaries. This development, announced on a recent date, marks the first time that Comscore will include YouTube Connected TV (CTV) viewership metrics in its Video Metrix Multi-Platform across countries such as Canada, France, Spain, and Malaysia.
Unlocking Value for Content Creators and Advertisers
The addition of person-level CTV viewership metrics empowers various stakeholders, including content creators, advertisers, and agencies, to gain better insights into their audience's engagement on YouTube across diverse platforms, including CTV, desktop, and mobile. This enhancement addresses the complexity of understanding viewership behavior, capturing important elements like co-viewing.
Enhancing Understanding of Audience Behavior
Comscore's latest expansion not only builds on its existing desktop and mobile YouTube metrics but also introduces Traffic Sharing capabilities for YouTube CTV viewership where feasible. By providing deeper insights into how users interact with video content, Comscore equips media professionals with the tools they need to navigate the dynamic landscape of digital viewership proficiently.
Future Markets for YouTube Measurement
The expansion plan includes more countries, opening the door for comprehensive YouTube measurement capabilities in markets such as Argentina, Brazil, Germany, India, Indonesia, Italy, Mexico, and the UK. This move signifies Comscore’s dedication to becoming a key player in video content measurement on a global level.
About Comscore
Comscore prides itself on being a trusted partner for media planning, execution, and evaluation across numerous platforms. With a wide array of data sources that encapsulate digital, linear TV, and over-the-top content viewership intelligence, Comscore provides robust audience insights that help media buyers and sellers make informed decisions. By being an emerging leader in reliable, cross-platform measurement, Comscore enhances the ability of businesses to understand their audience's behavior effectively.
Frequently Asked Questions
What recent expansion has Comscore announced?
Comscore has announced the expansion of its YouTube audience measurement to countries like Canada, France, Spain, and Malaysia.
How does this expansion benefit advertisers?
This expansion provides advertisers with enhanced insights into CTV viewership metrics, helping them understand audience engagement across multiple platforms.
Which additional countries will receive this measurement rollout?
Other countries that will see this rollout include Argentina, Brazil, Germany, India, Indonesia, Italy, Mexico, and the UK.
What capabilities does Comscore provide with this new measurement?
Comscore offers person-level CTV viewership data and Traffic Sharing capabilities to give deeper insights into audience behavior.
How can Comscore's services assist media buyers?
Comscore’s comprehensive data empowers media buyers to make confident decisions based on multi-screen audience behavior analytics.
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