Comfort Colors® Marks 50 Years with Unforgettable Game Day Fun
Celebrating a Milestone with Comfort Colors®
CHRIST CHURCH, Barbados — Comfort Colors®, a name synonymous with high-quality, soft, ring-spun cotton apparel, is joyfully celebrating its 50th anniversary by bringing its unique vibe to one of the most spirited events of the season. The brand is set to host an immersive Game Day Pop-Up outside Sanford Stadium, coinciding with the University of Georgia's exciting matchup against Ole Miss. This event reflects Comfort Colors®’ commitment to comfort, color, and community.
Experience the Energy
The pop-up is part of the lively 50 Years of Spreading Good Vibes campaign, connecting Comfort Colors® back to its roots in campus culture. This is where generations of students embraced the brand's signature relaxed style and cozy garments, paving the path for new fans to join the celebration. Attendees can look forward to delightful surprises such as free branded treats from the Comfort Colors® Food Truck, exploring an expanded lifestyle collection at the Merch Station, and even the chance to win exclusive game-day patches by spinning the wheel.
Interactive Activities and Competition
Adding more excitement to the event will be bright and shareable moments available at the Mirror Selfie Station and Photo Wall Backdrop. The spirited “Rush to Comfort” Greek Life Competition will invite students and fans in Athens to participate and show their team spirit, rewarding the Greek organization with the strongest turnout and the greatest social media buzz with free Comfort Colors® tees for their next big event.
A Vision for the Future
During this celebration of five decades of Comfort Colors®' nature-inspired hues, Chief Marketing and Merchandising Officer at Gildan, Howard Upchurch, remarks, “This milestone is not just about celebrating our past, but also looking toward what the future holds.” Comfort Colors® has always represented more than a simple tee, showcasing 79 vibrant shades alongside best-selling apparel. The brand's 50th year signifies a fresh chapter with expanded lifestyle apparel options tailored to meet the evolving self-expression of its loyal customers.
Sustainability Commitment
Further emphasizing its dedication, the brand is actively investing in sustainability initiatives such as Pigment Pure™, which enhances color depth while minimizing water and energy consumption during the dyeing process. This innovation exemplifies Comfort Colors®’ commitment to the environment without compromising the beloved soft feel and vibrant colors the brand is known for.
About Comfort Colors®
Comfort Colors® stands as the go-to brand for soft, high-quality, garment-dyed ring-spun cotton apparel. With products that embody the beauty of Colors Inspired by Nature™, each garment reflects the brand's commitment to comfort and quality, offering customers a cozy experience with every piece.
Parent Company and Manufacturing
Owned by Gildan, a premier everyday apparel manufacturer, Comfort Colors® benefits from Gildan’s vertically integrated facilities located predominantly in Central America, the Caribbean, North America, and Bangladesh. Gildan emphasizes superior labor, environmental, and governance practices throughout its supply chain, consistent with an overarching ESG program embedded within its long-term strategic vision.
Contact Information
For queries about Comfort Colors®, interested parties can reach out to:
Investor inquiries:
Jessy Hayem, CFA
Senior Vice-President, Head of Investor Relations
(514) 744-8511
jhayem@gildan.com
Media inquiries:
Genevieve Gosselin
Director, Global Communications and Corporate Marketing
(514) 343-8814
communications@gildan.com
Lauren Glascock
Interdependence Public Relations
(314) 619-9627
Gildan@interdependence.com
Frequently Asked Questions
What is the significance of the 50th anniversary for Comfort Colors®?
The 50th anniversary marks a milestone celebration of the brand’s legacy in providing high-quality, comfortably styled apparel and engaging with its community.
What activities can visitors expect at the Game Day Pop-Up?
Visitors can enjoy free branded treats, merchandise, interactive games, and participate in competitions to win exclusive prizes, all while celebrating the brand’s anniversary.
How is Comfort Colors® emphasizing sustainability?
The brand is committed to sustainability through initiatives like Pigment Pure™, which conserves water and energy during production while ensuring vibrant color quality.
Where can customers shop for Comfort Colors® products?
Customers can visit the Comfort Colors® website or their Amazon storefront for a variety of apparel options.
What is Gildan's role in relation to Comfort Colors®?
Gildan is the parent company of Comfort Colors®, overseeing its manufacturing practices and ensuring adherence to quality and sustainability standards throughout the supply chain.
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