Comcast Advertising Appoints Scott Weisenthal as Marketing Leader
Comcast Advertising Welcomes Scott Weisenthal as Head of Global Marketing
Comcast Advertising has proudly announced the appointment of Scott Weisenthal as the new Head of Global Marketing and Insights. In his new role, Weisenthal will be responsible for leading all global marketing and brand strategy initiatives for Comcast Advertising, which encompasses both Effectv, its advertising sales division, and FreeWheel, its technology arm. Reporting to James Rooke, President of Comcast Advertising, Weisenthal's role will cover brand management, social marketing, insights and analytics, as well as creative design and execution.
Experience and Expertise in Marketing
With over two decades of marketing expertise, Scott Weisenthal brings a wealth of experience from previous roles at prominent companies. His leadership history includes serving as the Senior Vice President of Global Marketing for Major League Baseball, where he executed some of the league's most significant marketing initiatives. Notably, during his tenure there, he led the successful rule changes campaign, reflecting his ability to drive impactful marketing efforts.
A Proven Track Record of Success
Before his time at Major League Baseball, Scott held notable positions such as Head of the Creative Group at the Washington Post and Vice President of Global Creative & Content Marketing at Marriott International. At Marriott, he was instrumental in the launch of Marriott Bonvoy, the hotel chain’s loyalty program—a significant addition to Marriott's marketing strategy. Additionally, he has served in various leadership positions at NBCUniversal, showcasing his vast understanding of the media landscape.
Scott Weisenthal on Industry Transformation
In his own words, Weisenthal expressed enthusiasm about Comcast Advertising's role in driving innovation within the industry: “Comcast Advertising is at the forefront of innovation and continues to lead the industry by supporting publishers, agencies, and marketers in navigating the incredible structural changes within media and technology, both in the US and globally.” His vision focuses on creating unique and effective opportunities for customers and business partners, a testament to his commitment to adapting to industry changes.
Educational Background and Future Aims
Scott Weisenthal earned his degree in film studies from Emory University, further enriching his knowledge base with advanced education at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. His academic achievements complement his extensive professional background, positioning him effectively to lead Comcast Advertising’s marketing initiatives.
About Comcast Advertising
As the advertising division of Comcast, Comcast Advertising stands as a global leader in media, technology, and advertising. It creates powerful connections between brands and audiences and fosters relationships among various industry players, including publishers, distributors, agencies, and more. Effectv, Comcast's advertising sales division, excels at helping local, regional, and national advertisers reach their audiences across multiple platforms using advanced data to refine targeting and measure campaign effectiveness. Additionally, FreeWheel, the media and technology arm of Comcast Advertising, facilitates transactions across all screens and data types while ensuring optimal results for marketers. Comcast Advertising operates alongside NBCUniversal and Sky under the umbrella of Comcast Corporation (NASDAQ: CMCSA).
Frequently Asked Questions
Who is Scott Weisenthal?
Scott Weisenthal is the newly appointed Head of Global Marketing and Insights at Comcast Advertising, bringing extensive marketing experience from various high-profile roles.
What will Scott oversee at Comcast Advertising?
Scott will oversee global marketing, brand strategy, social marketing, insights and analytics, events, and creative design at Comcast Advertising.
What companies did Scott Weisenthal work for before Comcast Advertising?
Before joining Comcast Advertising, Scott held leadership roles at Major League Baseball, Marriott International, and NBCUniversal.
What is the goal of Comcast Advertising?
Comcast Advertising aims to create powerful connections between brands and their audiences, helping clients navigate changes in media and technology.
What is Effectv?
Effectv is the advertising sales division of Comcast, focused on connecting advertisers with their audiences across various screens using advanced data.
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