Colling Media's Recognition at the Netty Awards
Colling Media has made a significant mark in the advertising industry by earning accolades at the 2025 Netty Awards. The Phoenix-based agency was recognized for its exceptional performance, winning honors for Best Integrated Campaign and Best Search Advertising, as well as receiving the title of Honoree for Best SEO Campaign.
The award-winning efforts centered around the campaign for Knight Transportation, showcasing Colling Media's ability to blend creativity with technical precision to produce remarkable business results. This recognition highlights the strategic way in which the agency approached their projects, emphasizing both storytelling and measurable outcomes.
The Knight Transportation Website Migration project was not just an ordinary task; it was a game changer. The migration redefined how a major brand like Knight consolidated multiple digital identities into a single, smooth user experience. The focus was clearly on maintaining clarity and credibility while ensuring that the brand's online presence was robust and navigable.
Transforming Digital Identity
Colling Media viewed the website migration not merely as a technical operation but as a significant evolution of the brand. The team interconnected essential aspects such as SEO, user experience (UX), and content strategy. This comprehensive approach allowed them to craft a unified experience that supports various functions including recruitment, marketing, and brand expansion.
Brian Colling, the CEO of Colling Media, expressed pride in their accomplishments. He noted that the recognition from the Netty Awards serves as validation for the hard work and innovation of the team. According to him, strategic thinking and teamwork can turn complex challenges into avenues for growth, transforming what could be just technical tasks into amazing opportunities for branding.
Technical Precision Meets Strategic Goals
The migration project for Knight Transportation was not solely about the technicalities; it was equally about aligning the brand’s core strategies with its digital presence. This unique blend ensured that the new website was not just operational but strategically positioned for future growth.
Key performance indicators after the website's launch highlighted the success of the project. Comparing data from September 2024 to June 2025 with the previous year showed:
- Sessions increased by +49.5%
- New users grew by +44.5%
- Conversion events surged by +49%
- There was a +64% year-over-year increase in referring domains
These impressive statistics underscore how Colling Media's thoughtful approach cemented Knight Transportation’s status as a leader in the ever-evolving landscape of digital marketing and logistics.
Connecting Brand Strategy and Execution
Jordan Schuster, COO of Colling Media, highlighted the uniqueness of their approach. The agency does not treat technical execution as separate from creative endeavors. All decisions made regarding redirects, headlines, and page layouts are interlinked with the overarching goal of optimizing user experience and driving business results.
This project also revealed how infrastructure decisions can function as pivotal branding choices. By contextualizing the migration as a chance for improvement rather than mere consolidation, Colling Media empowered Knight Transportation to enhance its online visibility, streamline site navigation, and ensure a seamless experience for all stakeholders involved.
Such phenomenal achievements for Colling Media follow a series of victories at the 2025 AZIMA TIM Awards, where the agency won multiple awards again, reinforcing its reputation as a leader in the digital marketing sector.
About Colling Media
Colling Media is dedicated to the crafting of data-driven marketing strategies that blend creativity with analytics, allowing for tangible growth. The agency collaborates with various sectors, including education, retail, and national brands, to deliver impactful performance marketing tailored to achieve real results.
For further insights into their impactful work and innovative strategies, Colling Media maintains a digital presence that showcases their dedication to excellence and creativity.
Frequently Asked Questions
What awards did Colling Media win at the Netty Awards?
Colling Media won awards for Best Integrated Campaign, Best Search Advertising, and was honored as a finalist for Best SEO Campaign.
What was the focus of the Knight Transportation project?
The project focused on migrating Knight Transportation's website while enhancing user experience and maintaining brand integrity.
Who is the CEO of Colling Media?
Brian Colling is the CEO of Colling Media.
How did Colling Media approach the website migration?
Colling Media approached the website migration as a brand evolution, integrating SEO, UX, and content strategy for a unified online experience.
Where is Colling Media located?
Colling Media is based in Phoenix and specializes in data-driven marketing strategies.
