Colangelo & Partners Partners with McCollum Heritage 91
The winery expands communication efforts as it embarks on a strategic initiative aimed at entering new markets, coupled with a focus on sustained growth through their estate vineyard holdings.
Expanding Opportunities in the Wine Industry
McCollum Heritage 91, a renowned wine producer in the Willamette Valley founded by CJ and Elise McCollum, recently announced its collaboration with Colangelo & Partners. This partnership is geared towards amplifying brand awareness as the winery aims to broaden its distribution network across the country while simultaneously committing to long-term growth.
A Commitment to Quality Winemaking
With a keen focus on communication strategies, the partnership seeks to highlight the McCollums' dedication to establishing roots in Oregon and developing a lasting family legacy through sustainable and quality winemaking. CJ McCollum, the co-founder, expressed excitement about the partnership, stating that it would help share their passion for wine, family values, and the pursuit of excellence with a wider audience.
Foundation and Growth of McCollum Heritage 91
Founded in 2020, McCollum Heritage 91 emerged from a profound love for wine and a vision to cultivate a lasting legacy. The journey started with CJ and Elise's shared experiences over the years, exploring the rich landscape of Oregon's wine culture. CJ, an NBA player, and Elise, a dentist, unite their diverse professional backgrounds to create a winery that encapsulates both their family heritage and forward-thinking principles.
From Passion to Purpose
Starting with the acquisition of a 318-acre estate in the scenic Willamette Valley, the couple has made significant strides toward producing high-quality wines using ethical practices. Currently, 56 acres of their land are actively planted, pushing closer to their aim of creating exceptional estate wines.
Cultivating a Legacy and Community
Elise McCollum, the co-founder, reflects on the journey alongside CJ, emphasizing the team's commitment to building a brand that not only contributes exceptional wines but also fosters a legacy for their children. Their family values are intrinsic to the business, striving to make high-quality wines while nurturing the land sustainably.
Partnership with Colangelo & Partners
Michelle Erland, Junior Partner and Domestic Division Account Director at Colangelo & Partners, emphasized the honor of collaborating with CJ and Elise in sharing McCollum Heritage 91's unique story. The winery’s commitment to cultural connection and sustainability aligns perfectly with the agency’s values, making this partnership a thoughtful addition to their diverse client base.
The Winery’s Distinct Offerings
Currently, McCollum Heritage 91 produces a variety of wines, including Pinot Noir, Chardonnay, Rosé, and Blanc de Blancs. The winery represents a dedication to high-quality winemaking and a community-oriented approach, aiming to build connections through their exceptional offerings.
About McCollum Heritage 91
As a project fueled by love and passion, McCollum Heritage 91 continues to evolve under the stewardship of CJ and Elise McCollum. They have transcended typical success measures to focus on cultivating a legacy that emphasizes quality wines and sustainable practices, ensuring that their family's story will continue for generations to come.
About Colangelo & Partners
Colangelo & Partners stands at the forefront of integrated communications in the fine wine and spirits industry. Notable for its quality results and creativity, the agency is a trusted partner for various brands. With a commitment to integrity and positive media engagement, Colangelo & Partners works to reshape how clients are perceived in the market.
Frequently Asked Questions
What is the goal of the partnership between Colangelo & Partners and McCollum Heritage 91?
The partnership aims to enhance brand awareness and support long-term growth for McCollum Heritage 91.
When was McCollum Heritage 91 established?
McCollum Heritage 91 was established in 2020 by CJ and Elise McCollum.
What types of wines does McCollum Heritage 91 produce?
The winery produces Pinot Noir, Chardonnay, Rosé, and Blanc de Blancs.
Who are the founders of McCollum Heritage 91?
The winery was founded by NBA player CJ McCollum and dentist Elise McCollum.
What value does Colangelo & Partners bring to McCollum Heritage 91?
Colangelo & Partners brings expertise in public relations and brand communications to help McCollum Heritage 91 reach a broader audience and share their story effectively.
