Colangelo & Partners Acquires Majority Position in WineGlass Marketing
This acquisition marks a transformative moment in the wine and spirits marketing landscape, creating a leading full-service agency in the United States. With a rich history rooted in communications for the beverage alcohol sector, Colangelo & Partners now extends its reach into innovative digital marketing through the acquisition of WineGlass Marketing.
Expanding Service Offerings
Colangelo & Partners is poised to enhance its service offerings in critical areas of digital marketing. The partnership with WineGlass Marketing adds a physical presence located in the heart of wine country, reflecting a commitment to serving the wine and spirits community more effectively.
Commentary from Leadership
Gino Colangelo, the president of Colangelo & Partners, shared excitement about the acquisition, stating, "This investment expands our service offerings and positions our agency strategically within the winemaking community." He emphasized the company's impressive growth, expanding from a small team to a larger workforce dedicated to creative marketing solutions over the last 18 years.
WineGlass Marketing's Vision
Founded in 2011 by Susan DeMatei, WineGlass Marketing has built a reputation for integrating strategic planning and creativity. Susan noted, "The partnership allows us to focus on what we do best—creative and strategic campaigns that drive success for our clients while leveraging the robust resources of Colangelo & Partners."
Operational Independence and Integration
WineGlass Marketing will continue to operate independently under Susan’s leadership while tapping into Colangelo & Partners' extensive PR and branding resources. This synergy ensures that existing clients will continue to receive excellent service, complemented by added support from a larger team.
Comprehensive Marketing Solutions
Felipe Gonzalez-Gordon, COO of Colangelo & Partners, discussed the benefits of the integration, stating, "This acquisition allows us to offer a comprehensive marketing package, providing scalable marketing solutions tailored to the unique challenges of the industry." This approach is designed to meet the evolving needs of brands needing effective strategies beyond traditional distribution methods.
About WineGlass Marketing
Headquartered in Napa, WineGlass Marketing is recognized as a premier marketing agency for the adult beverage industry. The agency has received accolades from Inc. Magazine, ranking among California’s top hyper-growth companies. With a portfolio showcasing numerous awards from design competitions, WineGlass excels in social media, web design, email marketing, photography, and more.
About Colangelo & Partners
Colangelo & Partners stands out in the market for its focus on premium food, wine, and spirits brands. With well-established relationships within the industry, the agency’s principals bring deep experience in both retail and distribution, enabling them to provide insights that drive consumer engagement and purchasing decisions.
Frequently Asked Questions
What does the acquisition of WineGlass Marketing entail?
The acquisition enables Colangelo & Partners to enhance its digital marketing services and establish a stronger presence in the wine and spirits industry.
Who founded WineGlass Marketing?
WineGlass Marketing was founded in 2011 by Susan DeMatei, focusing on the specific needs of wineries in digital marketing.
Will clients of WineGlass Marketing notice any changes?
Clients will continue to receive the same high-quality service, now supplemented by the resources and expertise from Colangelo & Partners.
What advantages does this acquisition bring to Colangelo & Partners?
This acquisition allows Colangelo & Partners to offer more comprehensive marketing solutions and robust support for beverage alcohol brands.
How will WineGlass Marketing operate post-acquisition?
WineGlass Marketing will maintain its identity as a separate entity while benefiting from the collaborative resources and expertise of Colangelo & Partners.
