Code and Theory: Celebrated as Top B2B Agency of 2025

Code and Theory Achieves Prestigious Recognition as B2B Agency of the Year

Stagwell agency shines with 12 ANA B2 award wins showcasing its influence on brands like Amazon Ads, ETS, Thomson Reuters, and Qualcomm.

Code and Theory has received the significant accolade of Business-to-Business (B2B) Agency of the Year from the Association of National Advertisers (ANA), reflecting its outstanding performance in the industry. This distinction not only highlights the agency's ability to innovate with technology-driven marketing solutions but also marks a notable milestone as their sixth major agency award this year.

Key Achievements and Recognition

Code and Theory has achieved remarkable success at the ANA B2 Awards, securing 12 awards representing its various clients, including Qualcomm, ETS, and Amazon Ads. These accolades underscore the agency's ability to combine creativity, technology, and collaboration effectively. The results of their work have led to impressive transformations within their clients' brands:

• Elevated the perception of Thomson Reuters as a leader in B2B tech, increasing unaided awareness by 40%.
• Revamped Qualcomm's developer experience, resulting in a substantial 425% rise in user engagement.
• Repositioned ETS as the global leader in workforce readiness, achieving a 78% increase in leads.
• Expanded Amazon Ads' recognition among small businesses new to eCommerce, achieving a 13% increase in brand awareness.

Further Accolades and Industry Impact

This recent honor adds to a growing list of accolades bestowed upon Code and Theory, which includes:

• Fast Company: Recognized among the World's Most Innovative Companies in both Design and Teamwork.
• Ad Age: Awarded B2B Agency of the Year.
• Campaign: Honored as Digital Innovation Agency of the Year.
• Shorty Awards: Named Large Agency of the Year.
• The Drum: Identified as an Agency to Watch.

The strong recognition Code and Theory receives can be attributed to its ongoing evolution and development of various client services, including the:

• Launch of the Enterprise Experience Transformation Practice, which focuses on creating cohesive brand foundations.
• Establishment of the Media Experience Practice aimed at supporting publishers in navigating today’s challenges.
• Appointment of James O'Brien as its inaugural global Chief Marketing Officer to harness the full potential of the agency network.

Voices from Leadership

Bill Zengel, ANA Senior Vice President, praised Code and Theory for embodying the innovation and effectiveness that the ANA B2 Awards celebrate. He emphasizes the agency's commitment to creative storytelling and technological advancement essential for future B2B marketing strategies.

Dan Gardner, co-founder of Code and Theory, expressed that these accolades mark a pivotal moment in the business landscape, showcasing how technology and creativity are essential partners in delivering significant transformation. His vision of Code and Theory's role as a change agent is now evident, as many leaders in marketing and technology recognize the agency's capability to deliver impactful results.

Future Engagements and Innovations

Looking ahead, Code and Theory plans to maintain an influential presence at events like Cannes Lions 2025. There, they will showcase innovative marketing solutions and engage with thought leaders in various industries. The agency's emphasis on hands-on workshops and thought leadership will remain a focal point as they advance their technological initiatives.

About Code and Theory

The Code and Theory Network uniquely combines creative talent with technical expertise, striving to deliver significant results for clients. As part of Stagwell, the agency partners with prominent brands throughout all phases of the customer experience, fostering growth and technological implementation.

Code and Theory’s impressive roster includes clients such as Amazon, JPMorganChase, Microsoft, NBC, NFL, and Yeti, demonstrating their far-reaching impact in the industry.

Frequently Asked Questions

What awards did Code and Theory win recently?

Code and Theory won 12 awards at the ANA B2 Awards, including the title of B2B Agency of the Year.

Which brands does Code and Theory collaborate with?

The agency works with renowned brands including Amazon, Qualcomm, Thomson Reuters, and ETS.

What is the focus of Code and Theory's Enterprise Experience Transformation Practice?

This practice aims to create unified brand foundations, leveraging technology to enhance customer relationships.

Who leads Code and Theory's Media Experience Practice?

The Media Experience Practice is led by Jessica Giles, focusing on empowering publishers in a changing media landscape.

How does Code and Theory’s recognition impact its future?

The accolades position Code and Theory as a leading agency in B2B marketing, attracting more clients and enhancing their reputation.

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