Coca-Cola and Star Wars Collaborate for a Unique Campaign
Fans can collect 21 new character designs and unlock an immersive Augmented Reality (AR) experience to share powerful messages of community and connection.
Coca-Cola and Disney have announced a captivating new initiative aimed at bringing fans together across different realms, titled "Coca-Cola x Star Wars: Refresh Your Galaxy." This campaign emphasizes the uplifting nature of fandom and the sense of belonging it fosters. Coca-Cola, with its rich history in partnership with Disney, is excited to spotlight the incredible impact of Star Wars fandom and how it connects people through shared experiences.
Celebrating Connections Across Generations
This campaign showcases a blend of Coca-Cola's magic with Disney's epic storytelling, highlighting how these connections bridge gaps between varied demographics, generations, and fandoms. The collaboration offers limited-edition Coca-Cola cans and bottles adorned with iconic Star Wars characters. Additionally, engaging new creative content and an innovative AR experience encourage fans to express heartwarming messages of community, reminiscent of a Star Wars hologram transmission.
Islam ElDessouky, Global Vice President of Creative Strategy & Content at Coca-Cola, remarked, "For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration transcends a mere partnership; it’s a celebration of the powerful fandom and communal spirit that binds us all."
Creative Adventures in the Cinema
A key aspect of this campaign is the cinematic theme, showcasing a movie theatre—a cultural hallmark for both Coca-Cola and Star Wars. The campaign will highlight aspects of the cinematic experience, inviting fans to revel in the joy that both brands bring to the iconic realm of film.
The unique collection includes 21 limited-edition cans and bottles, available initially in select European markets, featuring beloved characters and scenes from Star Wars. By simply scanning a Coca-Cola can or an advertisement, fans will unlock an extraordinary AR digital experience. This allows them to explore the collectible cans and engage with their favorite characters in an immersive way.
Unlocking the Star Wars Experience
Within this digital experience, fans can create customized videos of themselves that morph into a holographic transmission, echoing the beloved Star Wars aesthetic. This feature enables them to share uplifting messages within their social circles, thereby fostering greater community ties.
The campaign presents a lineup of celebrated characters from the Star Wars universe for collection, including:
- Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, and Emperor Palpatine.
- Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, and Rey.
Exclusive Designs Available at Disney Resorts
Moreover, participants can expect exclusive character designs only available at Walt Disney World Resort and Disneyland Resort, featuring The Mandalorian, Grogu, First Order Stormtrooper, and Chewbacca.
Fans can start their collection in designated European markets starting in September. This collaboration is produced by WPP Open X and led by Ogilvy, in partnership with Disney Corporate Alliances.
About Coca-Cola
The Coca-Cola Company (NYSE: KO) is a leading beverage entity, with offerings in more than 200 countries. Our mission is to refresh the world while contributing positively to communities. We feature numerous billion-dollar brands in various beverage categories, from sparkling soft drinks to innovative health-conscious options, all designed to enhance quality of life.
About Disney
The Walt Disney Company continues its legacy as a major entertainment player worldwide. With three main segments—Entertainment, Sports, and Experiences—Disney stands as a cultural touchstone, generating substantial revenue and positively impacting audiences across the globe.
Frequently Asked Questions
What is the Coca-Cola x Star Wars campaign about?
This campaign celebrates fandom and community connections through limited-edition products and augmented reality experiences featuring beloved Star Wars characters.
When will the limited-edition products be available?
Starting in September, the limited-edition Coca-Cola products will be available in select European markets.
What characters will be included in the collectible cans?
The campaign will offer characters like Lando Calrissian, Darth Vader, and Rey, among various others from the Star Wars series.
How can fans interact with the augmented reality experience?
Fans can scan Coca-Cola cans or advertisements to access the AR experience, where they can create and share videos styled as Star Wars holograms.
Who developed the Coca-Cola x Star Wars campaign?
The initiative was developed by WPP Open X, under the leadership of Ogilvy, with contributions from various partners including Disney Corporate Alliances.
